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    Brand Manager - Mumbai, India - iimjobs

    iimjobs
    Iimjobs background
    Full time
    Description

    Brand Planning:

    • Prepare brand architecture (target markets/ group, products, launch and phase out support);Conduct competition analysis for market practices in supporting brand (promotions/ activation);Plan for brand initiatives based on growth prospects and gaps in current portfolio


    Share plan with Media/ MR team and seek inputs on related activities/ cost/ calendar; Conduct overall analysis on marketing spends for the brand in order to ensure achievement of brand market share and health index.


    • Brand Communication, Development and Execution

    Trade Promotion:
    Coordination with trade promotion vertical for brand schemes.

    Brand Plan Review:
    Monitor and review progress of brand against defined plan.


    • Market Research Conceptualization, Execution & Findings Implementation.
    • Media Implementation

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