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    Senior Brand Manager - Mumbai, India - Games24x7

    Games24x7
    Games24x7 Mumbai, India

    Found in: Talent IN 2A C2 - 6 days ago

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    Description

    Introduction

    Games24x7 is India's leading and most valuable multi-gaming unicorn. We're a full-stack gaming

    company, offering awesome game playing experiences to over 100 million players through our

    products - RummyCircle, India's first and largest online rummy platform, My11Circle, the

    country's fastest growing fantasy sports platform.

    A pioneer in the online skill gaming industry in India, Games24x7 was founded in 2006 when two

    New York University trained economists Bhavin Pandya, and Trivikraman Thampy met at the

    computer lab and discovered their shared passion for online games. We've always been a

    technology company at heart, and over the last decade and a half, we've built the organisation

    on a strong foundation of 'the science of gaming', leveraging behavioural science, artificial

    intelligence, and machine learning to provide immersive and hyper-personalised gaming

    experiences to each of our players.

    Backed by marquee investors including Tiger Global Management, The Raine Group, and Malabar

    Investment Advisors, Games24x7 is leading the charge in India's gaming revolution, constantly

    innovating and offering novel entertainment to players

    Our 800+ passionate teammates create their magic from our offices in Mumbai, Bengaluru, New

    Delhi, Miami, and Philadelphia

    Who are we looking for?

    Position Title: Senior Manager - Brand Marketing

    Role Summary

    The individual will play a critical role in devising creative and communication strategy for

    driving new user acquisitions. He/she will work to understand the Target Audience and

    consumer insights, ideate effective & innovative campaigns and take responsibility for end

    to end execution of the campaigns. He/she will work across all levels and departments of

    our organization to find what make us unique and communicate it to the world.

    Job Responsibilities

     The individual will be devising communication strategy appropriate for different

    business goals.

     End to end planning and execution of innovative marketing campaigns, from

    collaborating with cross functional teams to understand on-going business

    requirements, working out how consumer/ category insights feed into

    communication strategy, briefing creative and media agencies, formulating media

    plans and creative asset development, collaborations, driving innovations and 360

    degree brand interventions, and analyzing campaign performance to plan future

    course of action

     The individual will work closely with the digital marketing team and will be

    responsible for overseeing the creative production and digital campaign

    performance.

     The individual will work closely with PR and Social media teams to improve online

    brand presence.

     The individual will need to work closely with product team to give creative inputs for

    improving funnel journey.

     The individual will need to identify growth potentials for the brand and source

    strategic and tactical sources for the same.

    Key Functional Competencies

     Proposition Development

     Experience in crafting marketing campaigns that drive awareness and build

    consideration and preference for the brand

     Experience in handling brand budget and a very good understanding of media

    planning across ATL, digital and OOH

     Excellent ability to mine and interpret data to drive well informed strategies.

     Deep knowledge in performance marketing funnel

     Strong understanding of the Digital Marketing ecosystem & skillsets for the same

     Experience in leveraging social media platforms for brand growth

    Key Behavioural Competencies

     Excellent project management skills- Can drive multiple high priority projects

    parallelly

     Cross functional team management skills to liaison with both external agencies and

    internal stakeholders

     Execution Excellence and Bias for Action.

    Qualifications

     MBA

     6-8 years of work experience working in a Brand role.

    o Experienced in strategy planning & execution of big budget marketing campaigns Experienced in media planning and Digital, ATL & BTL media buying

    o Strong understanding of the Digital Marketing ecosystem & skillsets for the same

    o Has closely worked with creative and media buying agencies

     Exceptional problem solving and analytical skills

     Experience of working in an internet company is preferred

     Extreme attention to details

     Up-to-date with latest trends and marketing best practices

    Location: Mumbai | Position: Full Time

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