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    Social Media Coordinator - Pune, India - TransPerfect

    TransPerfect
    TransPerfect Pune, India

    1 week ago

    Default job background
    Transportation / Logistics
    Description

    Overview:

    The ideal candidate will create and maintain a strong online presence for our company. They will implement online marketing strategies through social media accounts in an effort to increase brand awareness. Additionally, this individual will understand the target audience and create an appropriate strategy to reach this group.

    Responsibilities:

    • Execute a results-driven social media strategy.
    • Develop and curate engaging content for social media platforms.
    • Assist in the creation and editing of written, video, and photo content.
    • Attend events and produce live social media content.
    • Maintain unified brand voice across different social media channels.
    • Collaborate with marketing team to create a social media calendar.
    • Monitor social media channels for industry trends.
    • Interact with users and respond to social media messages, inquiries, and comments.
    • Review analytics and create reports on key metrics.
    • Assist in the development and management of social media marketing and influencer marketing strategy.

    Skills required:

    • Passion for social media and proficiency with major social media platforms and social media management tools
    • Proficiency with video and photo editing tools, digital media formats, and HTML
    • Excellent social listening skills
    • Ability to understand historical, current, and future trends in the digital content and social media space
    • Strong copy writing and copy editing skills
    • Top-notch oral and verbal communication skills
    • Impeccable time management skills with the ability to multitask
    • Detail-oriented approach with ability to work under pressure to meet deadlines

    Education and Experience requirements:

    • Bachelor's degree in marketing or a related field
    • 2-4 years experience with B2C social media marketing or content development
    • Direct experience using social media management tools
    • Experience with Microsoft Office (Excel, Outlook)
    • Experience with Adobe Creative Cloud or equivalent digital media editing tools a plus
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