Mahindra Logistics Limited - Mumbai, Maharashtra, India - ConsultBae

ConsultBae

Verified Company

Mumbai, Maharashtra, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

**Designation

Manager****Location
Mumbai (Jogeshwari east)****Experience
6+ years****Mode
WFO 5 days**
Role Overview:
As the Specialist
Manager
Brand Communications, this role will play a pivotal role in steering our internal and external communication projects & strategies.
Person will lead executing brand campaigns & plan communication projects.
Will help ideate, innovative & engaging brand campaigns by coordinating with internal & external teams and agencies. You'll be responsible for crafting and executing strategies that enhance our brand's visibility, strengthen market positioning, and drive engagement with our target audience.
The person should have a creative inclination towards creating campaigns and must have inputs towards the design & copy teams.

What you will learn and contribute to (Key Responsibilities):

Strategic Planning and Execution: Conceptualize and execute comprehensive internal & external communication strategies aligned with organizational goals.
Build & develop employee branding campaigns to engage & inform/educate the work force. Work on brand campaigns that drive the brand's engagement, visibility, and awareness.
Develop actionable plans derived from strategies and oversee their implementation.
Plan, edit, and curate content for diverse internal & external communication channels.
Have inputs in the creative output from the internal design team and the creative agency on record.
Showcase, resourcefulness in information gathering and leverage it for effective content creation. Collaborate with creative agencies to execute campaigns across various platforms.
Team up with crossfunctional teams to ensure campaigns are executed effectively and aligned with brand guidelines.
Employee Engagement and

Brand Communication:
Lead the ideation, planning, and execution of external marketing campaigns to drive brand awareness and engagement.

Effectively communicate organizational initiatives and projects to employees and stakeholders.
Manage internal & external engagement platforms and newsletters to foster a cohesive community.
Ensure consistency in internal communication across various mediums and departments.
Align internal communication strategies with external messaging for brand coherence.
Collaborate with internal stakeholders across different locations to gather and leverage inspiring employee stories, developing tailored communication plans.
Create and oversee the development of compelling content for external communication channels (social media, magazines, advertising etc.).
Craft impactful & clear messaging for our desired TG to strengthen brand perception

Brand Monitoring and Analysis:
Monitor brand performance metrics and consumer feedback to gauge the effectiveness of communication strategies.

Analyse brand performance metrics, market trends and competitor activities to identify opportunities and refine strategies and also to identify opportunities for improvement and brand development.
Develop consumer insights and data analysis to optimise external communication strategy.

Critical Competencies:

Exceptional written and oral communication skills with a mastery of the English language.
Proven track record in brand management, internal & external comms; they should be able to conceptualise, plan, and execute brand communication campaigns.
Skilled in aligning with diverse teams, understanding their needs, and crafting comprehensive design briefs
Demonstrated capability to manage multiple deadlines effectively and simultaneously.
Strong analytical skills to interpret and utilize communication feedback for strategy enhancement. Analytical mind with the ability to interpret data, consumer behaviour, and market trends.
Expertise in managing internal events and brand campaigns;
Resourcefulness in gathering and leveraging information for communication purposes; excellent project management skills
Should be able to craft compelling brand narratives, stories and adapting communication for diverse audiences and channels
Ability to interact and engage with employees at all levels within the organization
Collaborative spirit & a team player, with the ability to work effectively within cross

- functional teams Qualifications and Experience:

Any additional certifications in Marketing Strategy, Digital Marketing, Brand Management, or Communications are beneficial.
Minimum of 7 years of extensive experience in communication management roles.
Track record in leading and implementing successful employee engagement initiatives along with executing successful brand campaigns that elevate

the brands