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Bengaluru

    Brand Manager - Bengaluru, India - India's largest fashion retail company

    India's largest fashion retail company
    India's largest fashion retail company Bengaluru, India

    1 week ago

    Default job background
    Description
    Experience: 4 + Years of experience

    Expected Notice Period:
    Immediate to join ( preference in less than 10 days )
    Job type -6 Month Contract ( with internal transition based on performance )

    Opportunity Type:
    Hybrid, Bangalore office

    Role Overview
    We are looking for a Brand Manager for the marketing team at.

    The Brand is under construction and we are looking for a team member who has contributed to building a loved brand in India.

    This could be consumer facing brands in FMCG, D2C, Marketplace or Tech sectors.

    The candidate has contributed to key mainline and digital campaigns for the brand which drove brand health metrics like consideration and preference along with garnering positive sentiment and consumer love for the brand.

    You are equally comfortable in a data analysis / insights session and inspiring and jamming with creative partners. You thrive on user insights and are a person who likes to be out there meeting consumers frequently. You anchor your decisions in conviction coming from users, data or best practices in the Industry.

    You are able to PMO large multi-functional projects independently - leading insights, social, product, business and media teams towards a common goal.

    You are focussed on input metrics of marketing and are comfortable with driving business outcomes in the short and brand outcomes in the long term.

    Job Description
    Overseeing the brand's social media presence across platforms like Instagram, curating engaging content.
    Coordinating the execution of photoshoots, negotiating costs, organizing garments, and ensuring accuracy in layout and corrections.
    Integrating storytelling into various brand channels such as the website, blogs, WhatsApp, and app push notifications.
    Maintaining the visual identity of , ensuring freshness, and aligning with stock availability.
    Managing the CRM docket and calendar, creating creative content for emailers, WhatsApp gifs, and SMS copies.
    Executing influencer marketing campaigns for events like weddings and new collection launches, including sneakers.
    Adapting traditional GTM campaigns into digital and social media versions for emailers, WhatsApp, and gifs.
    Regularly refreshing performance marketing creatives for relevance, with around 80 adaptations per image monthly.
    Providing creative support for B2B e-commerce and retention marketing efforts.


    Qualifications :
    Bachelor's degree in Marketing, Communications, Business Administration, or related field.
    4+ years of experience in brand management or a similar role, preferably within the consumer goods or retail industry.
    Demonstrated success in developing and implementing brand strategies to drive growth and increase market share.
    Proficiency in market analysis, including competitor research, consumer trends, and customer insights.
    Strong project management skills, with the ability to lead cross-functional teams and execute campaigns effectively.
    Excellent communication and presentation abilities, both written and verbal.
    Creative thinking and a strategic mindset, with a focus on achieving business objectives.
    Experience in managing budgets and resources efficiently.
    Familiarity with digital marketing platforms and social media strategies is a plus.
    A passion for branding and a commitment to maintaining brand integrity and consistency across all channels.

    About WinnerBrands

    At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers.

    Backed by , a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time.

    Request to visit our community page at
    Registration implies consent to our privacy policies
    Thanks,
    WB Team
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