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    Chief Manager - Chennai, India - Saaki Argus & Averil Consulting

    Saaki Argus & Averil Consulting
    Saaki Argus & Averil Consulting Chennai, India

    15 hours ago

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    Description

    Job Purpose

    1. Strategic Brand Management & Corporate Branding

    2. Increase Saliency of the brand Key Responsibilities Functional Responsibilities

    Strategic Brand Management

    a) Communication & content

    Internal communication through internal newsletters, mailers and other tools.

    Creation of campaign for organization-wide initiatives (not restricted to a particular product vertical)

    Ensuring brand guideline awareness and adherence in the organization.

    Customer facing communication, product collaterals, content curation for campaigns and vetting of content.

    b) Conceptualize, design and execute customer brand engagement programs.

    Conceptualizing unique programs/properties to increase engagement of our customers & TG with the brand (BTL).

    Piloting & analyzing results of these programs, and ensuring continuity of successful ones.

    Ensuring improvement in brand engagement-related parameters.

    c) Monitor and review brand health and support the execution of brand management programs.

    Managing and reviewing the Brand Architecture, for Undertaking projects/initiatives, basis insights from Brand Tracks & drive improvement in key parameters.

    Creation of other key brand assets and the brand key.

    d) Design and execute branding programs enhancing brand visibility across channels

    Conceptualize & execute unique branding programs to enhance brand visibility and equity across key channels like dealership networks, branches, digital etc.

    Drive co-branding initiatives and brand partnerships across key channels.

    Increase Saliency of the Brand

    a) Increase saliency of the brand

    Planning & executing various activities and campaigns to increase awareness & salience of the brand.

    b) Product Specific Branding

    ATL Ads, Collaterals/PoS for any specific customer-facing initiatives.

    Last-mile visibility creation (At dealerships & branches)

    Classification: Internal

    Branding support for internal schemes & initiatives (Collaterals, Mailer Campaigns etc.)

    Branding support for events & activations.

    c) Servicing requests from other support functions (Secretarial, Accounts, Legal, HR etc.)

    Regulatory advertisements

    Campaigns to promote specific initiatives pertaining to the respective functions and Branding

    Collaterals for specific activities.

    Job Requirements Qualifications

    MBA – Marketing from Tier I or II B-School Experience

    8+ years in Brand Management Functional Competencies

    Brand & Communication Management

    Collateral Management

    Vendor Management

    Well versed with Media planning and basic data skills Behavioral Competencies

    Good communication Skills (Verbal & Written)

    Attention to Details

    Innovative

    Good Leadership Qualities

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