- Develop comprehensive media plans to meet client objectives, including selecting appropriate media channels, negotiating rates, and allocating budgets effectively.
- Collaborate with clients, account managers, and creative teams to understand campaign objectives, target audience demographics, and messaging strategies.
- Conduct market research and media analysis to identify trends, opportunities, and competitive insights that inform media planning decisions.
- Utilize media planning tools and software to forecast reach, frequency, and ROI for various media channels and campaigns.
- Negotiate with media vendors to secure favorable rates, added value opportunities, and sponsorships that maximize campaign effectiveness and efficiency.
- Monitor campaign performance, track key performance indicators (KPIs), and provide regular reporting and analysis to clients and internal stakeholders.
- Stay current with industry trends, emerging media platforms, and technological advancements to recommend innovative strategies and tactics for future campaigns.
- Mentor and train junior members of the media planning team, providing guidance, support, and feedback to foster their professional development.
- Bachelor's degree in Marketing, Advertising, Communications, or related field.
- Proven experience in media planning, preferably in an advertising agency or media buying agency.
- Strong analytical skills with the ability to interpret data, analyze trends, and draw actionable insights.
- Excellent negotiation and communication skills, with the ability to build relationships with media vendors and clients.
- Proficiency in media planning tools and software (e.g., Nielsen, comScore, Kantar Media).
- Ability to multitask, prioritize projects, and meet tight deadlines in a fast-paced environment.
- Detail-oriented with strong organizational and project management skills.
- Knowledge of advertising regulations, media buying processes, and industry best practices.
- Media Planning: Developing and executing media plans across various channels (e.g., TV, radio, digital, print).
- Data Analysis: Analyzing media performance data and KPIs to optimize campaign effectiveness.
- Negotiation: Negotiating with media vendors to secure favorable rates and added value opportunities.
- Communication: Presenting media plans and insights to clients and internal stakeholders.
- Leadership: Mentoring and coaching junior team members to support their growth and development.
- Master's degree in Marketing, Advertising, or related field.
- Certification in media planning or digital advertising.
- Experience with programmatic advertising platforms and real-time bidding (RTB).
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Associate Manager - Mumbai, India - Careerfit
Description
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