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    Manager - Product Marketing - IT - Kolkata, India - Orange Shark

    Orange Shark
    Orange Shark Kolkata, India

    2 weeks ago

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    Description
    Product Marketing Manager (3+ Years) (Kolkata)

    (B2B enterprise software company or a SaaS/Cloud-based product)

    We are seeking a product marketing manager responsible for marketing SaaS software product portfolio. This person should have experience and demonstrated success with product marketing planning and product launches.

    Ideally, they should have product marketing experience for a global product either at a B2B enterprise software company or a SaaS/Cloud-based product company.

    We welcome all people.

    We celebrate diversity of all kinds and are committed to creating an inclusive culture built on a foundation of respect for all individuals.

    We seek to hire, develop, and retain talented people from all GTM Strategy:


    • Conduct primary and secondary research to identify Ideal Customer Profile (ICP), and persona segments, and define GTM plays to execute.
    • Develop the overall product marketing strategy to build product awareness, establish product leadership, and drive demand.

    Messaging & Positioning:

    • Become an expert on our customers, product, industry, and category trends, and work closely with Product Management to understand the product roadmap.
    • Develop relevant buyer personas and journey mapping for all products
    covering business and technology buyers.

    • Continually update productrelated content on the website.

    GTM Programs:

    • Define and refine GTM programs with a strong focus on winning mindshare and increasing awareness (e.g., website traffic, demos, pipeline).
    • Work jointly with Field Marketing to develop demand gen strategy and
    marketing programs to drive demand.


    Product Launches:

    • Develop a process for product launches, including new products, features, and services.
    • Plan the marketing launch of new products and significant releases and
    manage the cross-functional implementation of the plan.


    Sales Enablement:

    • Partner with product/sales to create compelling sales pitch decks and sales materials for different ICPs and GTM plays.
    • Communicate the value proposition of the product portfolio to the sales
    team. Develop sales-enablement kits that support the selling process.


    Customer Marketing:

    • Partner with the sales team to develop and execute a cohesive customer
    marketing strategy, including case studies, ABM campaigns, and other

    initiatives.

    • Implement programs to track the relevancy of product messaging and user engagement with product collateral.
    • Be the expert on the market, buyers, and competitors and position against the evolving market landscape and competition.

    Leadership:

    • Lead all of product marketing including GTM strategy and launches.
    • Supercharge Product Marketing function and create opportunities to lead a team shortly.

    Requirements:

    • 3+ years of experience in product marketing for a global product either at a B2B enterprise software company or SaaS/Cloudbased product company.
    • Fulllifecycle experience in launching new products in the market.
    • Experience working with Field Marketing to create marketrelevant content and execute demandgeneration programs.
    • Very strong written communication skills. Should be able to articulate product positioning and messaging to the external market.
    • Prior experience in the analytics software market is a plus.
    • Influencers that can work well crossfunctionally and across different levels in the organization.
    )
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