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    Growth Marketing Specialist - Kochi, India - Flywell Tours & Travels Pvt Ltd

    Flywell Tours & Travels Pvt Ltd
    Flywell Tours & Travels Pvt Ltd Kochi, India

    3 days ago

    Default job background
    Tourism / Travel / Hospitality
    Description

    Growth Marketing Specialist

    At least 4 years of experience in marketing and operations. The specified experience should ideally have a substantial focus on the travel industry. Having direct involvement in travel-related markets is considered highly advantageous for candidates applying for this position.

    Responsibilities:

    Drive Go-to-Market Strategy:

    • Develop comprehensive GTM strategies, focusing on strategic partnership campaigns and trend-based marketing for popular travel destinations and emerging travel technologies.
    • Craft personas, messaging, positioning, and growth initiatives based on travel trends, key strategic partnerships, and hot destinations.
    • Oversee content creation, promotions, campaigns, and partnerships to achieve business priorities in the travel domain.

    Market Trend Analysis:

    • Stay at the forefront of market trends in both the travel and technology industries.
    • Analyse key market insights, identifying growth opportunities, and execute timely and strategic recommendations to capitalize on emerging trends in relevant travel areas.

    Execution and Tracking:

    • Execute and track program deliverables, milestones, action items, dependencies, risks, and mitigation plans for both popular destinations and travel technologies.
    • Ensure the effective implementation of marketing strategies and initiatives in the travel domain.

    Performance Analysis:

    • Monitor the performance of marketing campaigns and provide data-backed insights based on an understanding of current travel trends to optimize future initiatives.
    • Identify areas for improvement and explore new opportunities for growth, particularly with our travel partners.

    Qualifications

    • Background: Candidates should possess at least 3 years of experience in marketing or operations, with a substantial focus on the travel industry. Direct involvement in travel-related markets is highly advantageous.
    • Analytical Skills: Strong data analysis and user behaviour insight skills to inform marketing strategies and decision-making.
    • Collaboration: Excellent cross-team collaboration skills, with the ability to play an organizational, coordination, and decision-making role in the project team.
    • Communication: Outstanding communication skills, with the ability to influence strategy and articulate complex travel products to a diverse audience. Excellent written and verbal communication skills in English.
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