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    Campaign Monitoring Specialist - bangalore, India - Gallagher

    Gallagher
    Gallagher bangalore, India

    1 week ago

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    Description
    Overview

    As Gallagher's Campaign Monitoring team member, you will be responsible for ensuring the optimal performance and effectiveness of automated processes and customer journeys within Salesforce Marketing Cloud.

    With a focus on continuous improvement and proactive problem-solving, your primary objective will be to monitor, troubleshoot, and optimize campaigns throughout the lifecycle to maximize engagement and campaign effectiveness while driving positive customer experiences and minimizing issues and disruptions.

    Responsibilities Monitor the performance of singles send email campaigns, automations and customer journeys to ensure they are running as intended within Salesforce Marketing Cloud.

    Analyze key metrics and performance indicators to identify trends, anomalies, and areas for improvement.

    Work within the Marketing Automation team to understand the end to end processes of marketing automation campaigns Proactively identify and address issues, such as delays, errors, or drop-offs that may impact campaign effectiveness.

    Investigate technical issues related to SFMC automations and journeys, including data synchronization problems, automation failures, and journey errors. Collaborate with internal stakeholders and SFMC support teams to resolve complex issues in a timely manner. Generate and analyze reports on campaign performance, highlighting key metrics, trends, and actionable insights.

    Communicate findings and recommendations to relevant stakeholders, including marketing automation team members and business campaign managers Qualifications Bachelor's degree in marketing, or related field.

    3-5 years professional experience running marketing automation campaigns and/or in marketing analyst capacity Proven experience with managing and a Marketing Automation Tool (like Salesforce Marketing Cloud, Hubspot, Eloqua, or Marketo) in a B2B environment required Strong analytical skills with the ability to interpret data and identify actionable insights.

    Excellent problem-solving abilities, with a keen attention to detail and a systematic approach to troubleshooting. Effective communication skills, both written and verbal, with the ability to convey technical concepts to non-technical stakeholders.

    Strong understanding of Microsoft Excel, including but not limited to use of Pivot Tables, VLOOKUP, and Macros Salesforce Marketing Cloud certifications (e.g., Email Specialist) are a plus.

    Intermediate to advanced knowledge with HTML, SQL, AMPscript, and JavaScript is desirable.
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