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Gurgaon

    Digital Marketing Specialist - Gurugram, India - Bikat Adventures

    Bikat Adventures
    Bikat Adventures Gurugram, India

    6 days ago

    Default job background
    Full time Tourism / Travel / Hospitality
    Description

    Introduction: Join our dynamic marketing team as a Digital Marketing Specialist This role is designed for a driven individual eager to contribute to our digital marketing efforts and grow their expertise in a collaborative environment.


    Your role will include planning, execution, and optimization of our online marketing efforts across various digital channels to increase brand awareness and drive customer engagement.


    Responsibilities: - Development and implementation of digital marketing campaigns across multiple channels, including email, SEO/SEM, social media, and display advertising.

    • Collaborate with marketing team members to create and distribute content that educates and engages our audience.
    • Monitor and report on the performance of marketing campaigns, gain insight, and assess against goals using analytics tools.
    • Conduct keyword research and use SEO guidelines to optimize content.
    • Maintain our social media presence across all digital platforms.
    • Create email marketing campaigns, including template design, calltoaction, and content ideas.
    • Participate in optimizing website and social media channels for SEO as well as usability.
    • Stay uptodate with digital marketing trends and potential new channels to keep us ahead, including updates on digital marketing software and tools.

    Requirements: - Bachelor's degree in Marketing, Digital media, or a relevant field.

    • Up to 2 years of experience in digital marketing or advertising.
    • Familiarity with web analytics tools (e.g., Google Analytics) and marketing software (e.g.
    Online analytics, Google Adwords).

    • Experience with creating marketing campaigns.
    • Attention to detail and the ability to effectively multitask in a deadlinedriven atmosphere.
    • Excellent analytical, organizational, project management, and time management skills.
    • Strong verbal and written communication skills.

    Benefits: - Competitive salary package - Opportunity to experience adventure activities organized by the company - Opportunities for professional growth and career advancement
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