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    Paid Marketing Specialist - Gurugram, India - OrangeMantra

    OrangeMantra
    OrangeMantra Gurugram, India

    1 week ago

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    Description

    Orange Mantra is seeking a highly skilled and experienced Senior PPC Specialist to join our dynamic marketing team. The ideal candidate will have a proven track record of managing successful PPC campaigns in the IT services industry. As a Senior PPC Specialist, you will be responsible for developing, implementing, and optimizing PPC strategies to drive high-quality traffic and leads.

    Min. Exp. Required: 4+ years.

    Key Responsibilities:

    Strategy Development:

    • Develop and execute effective PPC strategies to achieve business goals and objectives.
    • Conduct thorough keyword research and competitor analysis.

    Campaign Management:

    • Create and manage PPC campaigns across various platforms such as Google Ads, Bing Ads, and other relevant channels.
    • Monitor and optimize campaign performance to maximize ROI.

    Budget Management:

    • Manage PPC budgets effectively to ensure cost-effectiveness and efficient resource allocation.
    • Provide regular budget forecasts and reports.

    Ad Copy and Creative Development:

    • Collaborate with the creative team to develop compelling ad copy and creative assets.
    • A/B testing of ad copy to improve click-through rates and conversion.

    Analytics and Reporting:

    • Monitor and analyze campaign performance using analytics tools.
    • Generate regular reports with key performance metrics and insights.
    • Provide actionable recommendations for continuous improvement.

    Conversion Optimization:

    • Work closely with the website and landing page optimization team to enhance conversion rates.
    • Implement A/B testing and other optimization techniques.

    Stay Updated:

    • Stay abreast of industry trends and updates in PPC, search engine algorithms, and digital marketing.
    • Implement best practices and new features to stay ahead of the competition.
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