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Bengaluru

    Senior Manager/Manager - Bengaluru, India - TE Connectivity

    TE Connectivity
    TE Connectivity Bengaluru, India

    2 days ago

    Default job background
    Description

    Desired Skills:

    years of experience of which 7+ years of Marketing experience across multiple roles, including marketing operations, digital marketing, marketing planning, and tactic execution.


    • Bachelor's degree in marketing required, MBA preferred.
    • Knowledge of audience and experience planning
    • Understand how to implement reputation, demand generation, customer engagement, and enablement programs.
    • Experience working across multiple business units.
    • Experience directing the work of a shared services team.
    • Strong analytical ability and demonstrated proficiency in managing the analytical work of others.
    • Demonstrate strong interpersonal and team building skills; ability to work with a diverse team and influence/drive change across functional and business boundaries.
    • Proven ability to work collaboratively with other executives, functional leaders, and executives in a complex, global business environment.
    • Continuous improvement attitude: ability to develop and implement best practices.
    • Knowledge and understanding of Forrester/SiriusDecisions B2B marketing best practices, campaign, and messaging frameworks a plus.
    • Selfstarter with unquestionable integrity
    • Strong and clear communication skills.
    • Ability to work globally and nontraditional hours.
    • Travel (global and domestic) of up to 20%
    Define standard campaign structure and elements:

    • Implement a consistent framework for marketing campaign structure and elements. This involves ensuring that key components of a campaign, such as objectives, goals, target audience, competitive positioning, a clear proposition, and customer journey messaging, are clearly defined before embarking on campaign planning and execution.
    Document campaign planning and execution lifecycle roles and responsibilities:

    • Document the roles and responsibilities of different functions involved in the campaign planning and execution process. Establish governance and responsibilities of marketing operations, creative, digital, content, and enablement teams to ensure everyone understands their responsibilities and can work together effectively to achieve established campaign goals.
    Coordinate with essential functions as they fulfill campaign programs and tactics:

    • Acts as a central coordinator, working closely with various functions in executing the programs and tactics that make up a campaign. This includes coordinating reputation, demand generation, engagement.
    • Ensure program tactics align with the overall campaign objective to drive a cohesive and integrated approach to campaign execution.
    POC for questions on campaign priorities, responsibilities, resources, and timing:

    • Act as the point of contact for any questions or clarifications related to campaign priorities, responsibilities, resources, and timing.
    • Address inquiries from team members, stakeholders, and other departments, providing guidance, resolving issues or conflicts, and helping maintain clarity and transparency in campaign planning and execution.
    Measure campaign performance and course correct as campaign execution unfolds:

    • Partner and collaborate with marketing operations and analytics teams to measure and analyze campaign performance and KPIs, such as conversion rates, ROI, engagement metrics, and sales impact.
    • Work with marketing stakeholders to make datadriven decisions and coursecorrect during campaign execution to maximize the campaign's effectiveness and impact.
    • Drive continuous performance improvement by identifying, documenting, and implementing best practices.
    Coordinate campaign program and budget reviews:

    • Work closely with marketing stakeholders to ensure the budget is utilized effectively, that the allocated budget aligns with the campaign objectives, and that resources are allocated efficiently.
    • Coordinate with business stakeholders to ensure participation in marketing campaign program and tactic review, gathering feedback and insights to optimize the campaign's impact on sales outcomes.
    )
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