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    Marketing Content Specialist - Hyderabad, India - Colaberry Private Limited

    Colaberry Private Limited
    Colaberry Private Limited Hyderabad, India

    1 week ago

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    Description

    Responsibilities:

    • Develop and execute marketing strategies to increase brand awareness, drive lead generation, and support business objectives.
    • Create and optimize content for various channels including website, blog, social media, email campaigns, and more.
    • Collaborate with stakeholders to understand content needs and marketing objectives, and develop integrated campaigns to achieve them.
    • Manage social media channels, including content creation, community engagement, and analytics tracking.
    • Utilize HubSpot for marketing automation, lead nurturing, and campaign management.
    • Analyze marketing metrics and Google Analytics data to track performance, identify trends, and optimize strategies.
    • Stay current with industry trends and best practices in marketing, content, and technology

    Requirements:

    • Bachelor's degree in Marketing, Communications, English, or related field.
    • Minimum 5 years of experience in marketing and content creation, with a focus on digital marketing and lead generation.
    • Proven track record of developing and executing successful marketing campaigns and content strategies.
    • Strong writing and editing skills, with experience creating various types of content including blogs, whitepapers, case studies, and more.
    • Proficiency in HubSpot for marketing automation, CRM, and campaign management.
    • Experience with Google Analytics and other analytics tools to track and analyze marketing performance.
    • Excellent project management and organizational skills.
    • Ability to work effectively in a fast-paced environment and manage multiple priorities.
    • Strong communication and collaboration skills
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