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    Account Manager - noida, India - Adobe

    Adobe
    Adobe noida, India

    2 weeks ago

    Adobe background
    Description
    Our Company
    Changing the world through digital experiences is what Adobe's all about.

    We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

    We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

    We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours

    About the job
    Changing the world through digital experiences is what Adobe's all about.

    We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

    We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

    We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours

    Account Manager - Adobe Advertising

    As an Account Manager, you will be responsible for managing the day-to-day delivery of Search, Display & Video campaigns and contributing to profitable relationships with large brand advertisers, agencies and other companies that utilize our media buying platform.

    As you become an Ad cloud expert you will be proficient in planning, launching, optimizing, troubleshooting and analyzing search & display advertising campaigns in the platform.

    This knowledge will be used to support our internal Account teams in building successful relationships with the leading brands and advertisers of the world.

    While stakeholder relationship skills are a plus, please note that this is not a sales role.


    Cool stuff you'll get to do:

    • Strategize & plan daily production tasks (campaign set up, launch, tracking & optimization)
    • Identifies trends in data to drive optimization strategies
    • Runs campaign calendar, performance & strategic business reviews, and contractual discussions with clients
    • The primary point of contact for clients and internal teams on all aspects and channels of the Ad Cloud, and on the wider search & programmatic industry including competitive landscape and positioning
    • Understand, evangelize, and apply Ad Cloud sales plays and use cases, especially related to Adobe Analytics, Adobe Audience Manager, RTCDP, Support integration efforts where applicable
    • Work with regional Client Partners to develop efficient prioritization plans
    • Accountable for meeting/exceeding client needs, issues management and resolution, and customer concern
    • Able to independently drive medium to large projects/initiatives from inception through completion
    • Completes QA and all production procedures accurately
    • Analyzes performance metrics and proactively optimizes campaigns to increase performance
    • Identifies trends in data to drive optimization strategies
    • Manages campaign calendar, trafficking assets, screenshots, billing, and related pre/post launch processes
    • Contribute to company initiatives, processes, and rollouts.

    What you'll need to be successful:
    Technical Skills


    • Intermediate/Advanced Microsoft Excel skills.
    More specifically, it will be important to have in depth knowledge on the following Excel features (but not limited to):


    • VLOOKUP's, basic formulas like sum, sum if, if error, etc.
    • Pivot Tables and Graphs
    • Macros
    • Intermediate/Advanced Microsoft Presentation and ability to create new infographics to create/present business/performance reviews
    Digital Marketing Skills


    • Strong understanding of the Search Advertising Ecosystem; experience working on Ad networks (AdWords/Bing/Yahoo)
    • Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers, rich media vendors, RTB/Programmatic buying experience a plus
    • Set up Search & Display campaigns via Adobe's propriety application and trafficking them to the appropriate targeting to achieve delivery for desired performance.
    • Hands-on experience in driving campaign set-up, monitoring, analysis, and making recommendations for optimization.
    • Interact with account managers, engineers and partners on various ops projects and work in partnership with internal and offshore teams to execute display campaigns.
    • Build out, analyse, and constantly improve performance on campaigns through optimizing campaign structure, bid & budget optimization.
    • Monitor performance and budget pacing on daily basis to drive performance and take appropriate steps to avoid over/under delivery with collaboration with Account Management team and client.
    • Responsible for optimization, along with quality assurance, during pre- launch stage, to ensure successful onboarding of advertisers.
    • Should have experience in strategizing and defining the best practices for Search advertising campaigns and solid understanding of user retargeting and third-party tags.
    Business Skills


    • Demonstrated ability to learn quickly, be a team player, and manage change effectively.
    • Experience presenting in front of groups.
    • Solid understanding of general business models, concepts, and strategies
    • Motivated self-starter capable of taking initiative and negotiating tough situations
    • Basic project management and excellent communication skills
    • 6-8 years of relevant work experience
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