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    Database Management Intern - Mumbai, India - Pepper Content

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    Description

    Responsibilities:

    • Collaborate with the marketing team to define target account criteria for ABM campaigns.
    • Research and identify potential target accounts based on specified criteria.
    • Build and maintain a database of target accounts and contacts using CRM and marketing automation platforms.
    • Segment and categorise target accounts to enable personalised marketing efforts.
    • Ensure data accuracy and completeness in the ABM database through regular audits and updates.
    • Work closely with sales teams to align ABM databases with sales strategies and goals.
    • Analyse data to measure the effectiveness of ABM campaigns and make data-driven recommendations for optimization.
    • Stay updated with industry trends and best practices in ABM and database management.
    • Understanding the right icp of the company and doing Market Research


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