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    Digital Marketing Lead – Brand Communications - Bengaluru, India - Infosys

    Infosys
    Infosys Bengaluru, India

    2 days ago

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    Description

    Job Title: Digital Marketing Lead – Brand Communications (Marketing Manager)

    Location: Bangalore

    Role Summary:

    We are seeking a highly experienced and passionate Digital Marketing leader to join our dynamic marketing team. As the ideal candidate, you should possess a deep understanding and enthusiasm for digital marketing, brand building, and content marketing. In this role, you will be responsible for developing and implementing a digital-first brand communication strategy. Working closely with various marketing teams, you will execute integrated marketing campaigns across multiple channels.

    To excel in this role, you must be an enthusiastic, self-motivated, and flexible individual with exceptional leadership and collaboration skills. You should possess a unique blend of creative and strategic thinking, along with a keen attention to detail.

    Managing shifting priorities and working effectively with cross-functional teams will be crucial. You should also possess the ability to influence stakeholders and deliver high-performing digital-first brand programs.

    A process-oriented mindset and the ability to drive governance and adhere to best practices are essential. Experience in working with global stakeholders, CXOs, and culturally diverse teams is required.

    Responsibilities:

    • Develop and implement strategies for online presence and user experience across different platforms and regions.
    • Create and scale up digital-first brand campaigns (across paid, owned, and earned media) while being accountable for brand KPIs
    • Collaborate closely with the Brand and PR teams to manage online reputation
    • Provide leadership and collaborate with various marketing teams and internal stakeholders to create compelling brand stories and take them to market
    • Regularly report and review progress with leadership and marketing teams
    • Stay updated on best practices and industry trends in digital marketing, implementing them as needed to enhance campaign effectiveness and business impact. Recommend process improvements for more effective campaigns
    • Recruit and retain high-performing team members. Communicate, provide insights, and train teams on a regular basis
    • Manage relationships with agencies
    • Ensure compliance with brand, digital, privacy, and legal guidelines.

    Requirements:

    • Minimum of 13 to 15 years' experience with a strong understanding of brand building, content marketing, and digital marketing (the complete mix of social, search, display, programmatic, influencers, brand collaborations, etc.)
    • Experience in developing and executing campaigns that drive brand affinity, preferably for B2C brands
    • Insights-driven with experience in consumer behavior research. Exposure to neuromarketing would be a plus
    • Ability to build and manage a network of agencies
    • Excellent written and verbal communication skills
    • Strong analytical skills to evaluate performance and make improvements
    • Ability to prioritize and make decisions in a rapidly changing environment
    • Organized, accurate and deadline-oriented. Ability to multi-task, work in high paced environment. Willingness to work unconventional hours as required to liaise with colleagues in other time zones
    • Solid knowledge of online platforms, adtech and marketing automation platforms, digital marketing tools and content management systems
    • Friendly personality and ability to build relationships across different time zones, geographies

    Educational Qualifications:

    • MBA in marketing
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