Brand Strategist - Chandigarh, India - Personnel Search Services Group

Personnel Search Services Group

Verified Company

Chandigarh, India

1 week ago

Posted by:

Deepika Kaur

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Description

Job Title:
Brand Strategist

Location:
Chandigarh

About the Role:

Our client, a growth phase D2C start-up, is looking for a Brand Strategist to scale up in the market and appeal to a larger audience through online and offline channels.

Brand Strategist responsibilities include analyzing consumer insights, crafting plans with the creative team, and developing guidelines to promote the company across various channels.

To be successful in this role, you should have extensive experience with brand management and a good understanding of the D2C consumer-tech industry.

Responsibilities:

Gather feedback from sales and analyze consumer behavior to define the company's positioning
Crafting the differentiation strategy
Create guidelines that define the company's voice in both online and offline channels
Work closely with the Founders to drive brand and business strategy discussions to uncover huge business needs and opportunities
Conduct competitive research to identify our strengths and weaknesses
Design promotional campaigns for existing, new products and markets
Develop the social media strategy
Assess the performance of the advertising campaigns and events
Analyze market trends and identify new opportunities and challenges

Requirements and skills:

Work experience as a Brand Strategist or similar role in Marketing
A portfolio of brandbuilding projects is a must for at least 24 years
Prior experience in d2C and good understanding of Branding and brand building models and methods
Excellent understanding of the complete marketing mix
Experience developing marketing strategies based on market segmentation
Datadriven thinking
Creativity
Communication and writing skills
Excellent organizational skills and time management. The ability to be able to work with multiple stakeholders and deliver on time.
Team player capable of working across verticals with leadership skills.
MBA in Marketing or a relevant field.