- Market and competitive research; drive competitive analysis across offerings and areas of work; Business intelligence
- Understand Infosys' target audience and work towards segmentation identification; Building valid Data Bases to help execution of targeted marketing campaigns.
- Build/ Improve Infosys brand awareness, engagement and demand generation by leveraging marketing channels and agencies effectively
- Implement activities for lead-generation, customer experience, advocacy and cross-sell across various customer segments
- Identify key influencers like analysts, journalists and consultants and develop good relationships in order to achieve high media share-of-voice and analyst endorsements
- Co-ordinate with design and production teams (internal and agency) for the creation of market ready collaterals, artifacts, sales enablers, etc.
- Map key competitors in the space and support market and competitor intelligence team in publishing timely and regular market research initiatives in order to enable sales teams
- Operations management: managing systems and processes and ensuring compliance.
- Budgeting and operations management: managing systems and processes and ensuring compliance; Also managing the CRM process of the unit to drive greater collaboration between Sales and Marketing.
- Overall process governance and compliance adherence.
- MBA with minimum 4 years / BE or Liberal Arts graduate with minimum 5 years of relevant experience.
- Exposure to marketing of services and solutions in a relevant industry domain an added advantage.
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Associate Marketing Manager - Bengaluru, India - Infosys
Description
Location: Bangalore
Responsibilities:
Skillset:
Professional:
Brand development process: Knowledge of brand building, brand development and brand equity measurement principles, frameworks and practices to execute specific assignments and/or develop, measure and refine brand development / positioning strategies as per role expectations.
Knowledge of channels: Knowledge of various marketing channels, channel management techniques and/or new technical channels to support or manage the channel life cycle, evaluate and improve channel effectiveness or create strategies for successful adaptation.
Knowledge of market: Knowledge of culture, competitive and influencer landscape and pricing strategies to measure performance, identify positioning/differentiation strategies and channel partners and engage with stakeholders to recommend appropriate communication strategies.
Content asset development and management: Knowledge of messaging strategies, channel consumption patterns, practices, guidelines and Infosys content management processes to identify and create content strategy and recommend enhancements.
Behavioral:
Team player
High impact communications
Learning and innovation
Customer orientation
Business acumen
Planning and execution effectiveness
Experience Required: