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    Content Manager - Bangalore, India - iimjobs

    iimjobs
    iimjobs Bangalore, India

    2 weeks ago

    Iimjobs background
    Full time
    Description
    Content Manager-B2B SaaS


    Responsibilities:

    • Curate, produce and manage highquality content, including longform articles, blog posts, social media copy, videos, and case studies, ensuring brand consistency
    • Collaborate with the marketing and product teams to ensure content aligns with product launches, feature updates, and overall business goals.
    • Develop a content calendar and strategy to streamline content creation and distribution across various channels.
    • Work closely with the creative team to produce engaging video content that showcases our products and resonates with our audience.
    • Create and distribute compelling case studies that highlight customer success and product effectiveness.
    • Drive content optimization strategies through keyword research, SEO best practices, and analytics.
    • Analyze content performance metrics, derive insights, and refine content strategies based on datadriven feedback.
    • Manage and oversee content published on our website, ensuring it is timely, relevant, and optimized for search.
    • Stay updated with industry trends, incorporating the latest best practices in content marketing to enhance brand voice and reach.
    • Coordinate with sales and product teams to ensure cohesive messaging and accurate content representation.

    What you bring:

    • Bring your 4+ years of marketing experience, showcasing your deep understanding of the field.
    • Leverage your 4+ years of experience in digital marketing agencies, publishers, or ad tech platforms, highlighting your diverse expertise.
    • Strong understanding of marketing principles and strategies
    • Excellent written and verbal communication skills, with the ability to translate complex technical concepts into compelling customercentric messaging.
    • Ability to collaborate effectively with crossfunctional teams, including product management, sales, and creative teams.
    • Analytical mindset with the ability to gather and interpret market data and customer insights to inform content strategies.
    • Strong project management skills and the ability to manage multiple priorities and deadlines in a fastpaced environment.
    • Resultsoriented mindset with a focus on driving engagement and growth through content
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