Field Marketing Professional - Bengaluru, Karnataka, India - IBM

IBM

Verified Company

Bengaluru, Karnataka, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible.

Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

As a member of the global Top Account Marketing Center for Excellence, you will build and enable the process for account-relevant marketing planning for the top 1K accounts, working across sales and marketing.

Engage with geography-based sales and marketing teams to ensure adoption and drive new growth in our top 1K accounts. You will identify patterns across sets of accounts and identify opportunities to enhance performance.

Overall success will be measured in program usage and contribution to top account marketing's impact relative to generating new contacts, driving repeat engagement and improving revenue yield where we direct focus.

Required Technical and Professional Expertise

5+ years marketing experience in B2B technology arena
Strategic business planning acumen
Analytics and insightbased decision making
Narrative development and communications

Preferred Technical and Professional Expertise

Experience with top account or field marketing
Proficiency with core marketing tools including airtable
Sales management and gotomarket understanding
Strong presentation and executive level communication
Multidisciplinary collaboration, agile work approach

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company.

They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers.

The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?