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Navi Mumbai

    Lead - Brand Marketing & Brand Advocacy - Navi Mumbai, India - Chalo

    Chalo
    Chalo Navi Mumbai, India

    1 week ago

    Default job background
    Description

    About Chalo Mobility:

    Chalo is India's #1 bus transport technology company built with the core purpose of making travel better.

    With operations in 59 Cities in India and 2 International countries (Philippines and Thailand) and powering over 5 million daily bus rides, Chalo is solving a real-world problem that affects crores of Indians.

    And we are building India's largest mobility company along the way.

    Role Overview:


    As the Head of Marketing and Brand Advocacy at Chalo Mobility, you will be responsible for leading and overseeing all aspects of public affairs marketing part, brand advocacy, government city marketing, national and international events, social media, and overall communication strategies.


    You will play a pivotal role in shaping Chalo Mobility's public image, enhancing brand visibility, and fostering positive relationships with stakeholders at local, national, and international levels.


    Key Responsibilities:
    Brand Advocacy and

    Government City Marketing:


    • Lead efforts to position Chalo Mobility as a thought leader and advocate for sustainable urban mobility solutions.
    • Develop and execute cityspecific marketing campaigns in collaboration with local governments to promote Chalo Mobility's services and initiatives.
    • Identify opportunities for partnerships and collaborations with government agencies to drive adoption of Chalo Mobility's solutions in key cities.
    National and International Events Management:


    • Plan, organize, and oversee Chalo Mobility's participation in national and international events, conferences, and trade shows.
    • Coordinate with internal teams to ensure seamless execution of event strategies, including booth setup, presentations, and networking activities.
    • Leverage events as platforms to showcase Chalo Mobility's innovation, expertise, and thought leadership in the mobility sector.
    Social Media Management:


    • Develop and execute social media strategies to enhance Chalo Mobility's online presence and engagement with key stakeholders.
    • Create compelling content for social media platforms that aligns with Chalo Mobility's brand voice and messaging.
    • Monitor social media channels for trends, conversations, and opportunities to drive brand awareness and advocacy.
    Overall Communication:


    • Serve as the primary spokesperson for Chalo Mobility, representing the company in media interviews, press conferences, and public events.
    • Oversee the development of press releases, media kits, and other communication materials to ensure consistency and accuracy of messaging.
    • Collaborate with internal teams, including marketing, product, and operations, to align communication efforts with business goals and priorities.
    Stakeholder Engagement and Collaboration:


    • Collaborate with crossfunctional teams, including marketing, communications, legal, and regulatory affairs, to align advocacy efforts with business objectives.
    • Engage with industry partners, advocacy groups, and other stakeholders to amplify Chalo's advocacy efforts and drive collective impact.
    • Represent Chalo at industry events, conferences, and networking opportunities to build relationships and foster collaboration.
    Location - Navi Mumbai (Sea woods), complete WFO opportunity and 6 Days working :)
    )
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