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Digital Marketing Asst. Manager Paid Campaign - Gurugram, India - SGT UNIVERSITY
Description
Position Name: Digital Marketing Asst. Manager Paid Campaign
SGT University is in search of a seasoned professional to work as a Digital Marketing Asst. Manager for its campus near Delhi. The University (a Health science University), in its campus spread over 70 acres near Gurgaon, offers courses in Health Sciences, such as Medicine, Dental Sciences, Pharmacy, Nursing, and also in Agricultural Sciences, Engineering, Hotel Management, Business Management, Arts and Science. It nurtures more than five thousand students and is a hub of activities involving the nation's who's who. It is a part of a group that spans fields in education, hospitality, and employs over two thousand people. The campus offers excellent support facilities such as shopping, medical facilities, entertainment and transportation. The campus is located less than 5 km from the Delhi border of Daurala and offers convenient access to Indira Gandhi International Airport, Delhi.
Job Description:
1. Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, social media, Email, Mobile, Display)
2. Manage social media marketing campaigns
3. Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
4. Manage SEO campaigns
5. Set up conversion, pixel, and event tracking on the website and across various digital platforms
6. Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
7. Analyse digital marketing analytics reports and share insights with the team to develop optimization plans
8. Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
Expected Candidature & Skills