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    Brand Manager - Noida, India - Gamemano

    Gamemano
    Gamemano Noida, India

    1 week ago

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    Description

    Responsibilities:


    Conduct market research, benchmarking, and consumer studies to identify the game's target audience and define its positioning, marketing pillars, and USP.Grow our brand and build communities among Real Money Gaming enthusiasts.

    Conceptualize and execute brand campaigns across all media, both digital and offlineTranslate brand elements into plans and go-to-market strategies.
    Should lead our player engagement plan and devise region-specific strategies basis the gathered insights.
    Manage a team of marketing people working on brand initiatives.
    Lead creative development efforts for our product(s) for all social media platforms.
    Lead the social media strategy for our games and create engaging campaigns across platforms.
    Measure and report the performance of all marketing campaigns and assess ROI and KPIs.
    Monitor market trends and research consumer markets, and competitors' activities.
    Work closely with media planning agencies, production houses, and market research companies.


    Requirements:
    1+ Years of experience in Branding and Brand Positioning.
    Proven working experience as a Brand Manager or an equivalent position.
    Prior experience in real-money gaming, the company will be a plus.
    Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
    Experience in identifying target audiences and devising effective campaigns.
    Excellent understanding of the full marketing mix.
    Strong analytical skills partnered with a creative mind.
    Data-driven thinking and an affinity for numbersOutstanding communication skillsUp to date with the latest trends and marketing best practices.
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