- Understand all the consumer data that exists, and keep meeting consumers regularly to form your own independent opinions.
- Identify research needs, make research briefs, and implement actions based on findings.
- Understand the consumer requirements and develop a competitive value proposition for the customers through product, packaging, pricing , along with the R&D, Sales & distribution departments, and finance.
- Manage the brand communication strategy.
- Precise briefs, and coordinate with agency ecosystem for execution of both ATL and BTL Impact, get into the cycle of continuous improvement for courses – creative strategy and media strategy are joined at the hip – make relevant creative for different mediums
- Understand category, competition and own brands' media landscape
- Clear media briefs, timely execution, post analysis and corrective measures
- Own revenue growth for the brand; Influence distribution and visibility
- Own the value chain / profitability
- Should have experience in deploying consumer insights to developing brand communication strategy.
- Should have experience in converting the Big Idea into a communication campaign and creative execution across multiple mediums: TV, Digital, OOH, Radio / Internet radio, On ground activation, Sampling, and PoSM
- Should have data-driven thinking and an affinity for numbers.
- Full Time Postgraduate/ MBA/PGDM.
-
Marketing Manager
1 week ago
Innovation Technology By Design Noida, IndiaResponsibilities: · Create campaigns, messaging, and collaterals to bring the ITBD employer brand to life. · Develop and execute a global content strategy to increase brand awareness and attract talent. · Contribute to reputation management on employer rating platforms (Glassdoor ...
-
Marketing Manager
1 week ago
Direct Credit Noida, IndiaCompany Description · YSS Direct Credit is dedicated to empowering Micro, Small, and Medium Enterprises (MSMEs) by providing them with accessible and customized financial solutions. With a focus on fostering sustainable growth and economic development within the MSME sector, YSS ...
-
Marketing Manager
12 hours ago
Innovation Technology By Design Noida, IndiaResponsibilities: · Create campaigns, messaging, and collaterals to bring the ITBD employer brand to life. · Develop and execute a global content strategy to increase brand awareness and attract talent. · Contribute to reputation management on employer rating platforms (Glassdoor ...
-
Marketing Manager
1 week ago
makeAR Noida, IndiaCompany Profile - enables brands to adopt creative AR solutions for better ROI-focused campaigns. Augmented reality marketing enhances customer experiences by overlaying digital content onto the physical world. We design end-to-end campaigns to make you stand out from your compe ...
-
Marketing Manager
6 days ago
HROnTips Noida, India******IMPORTANT********* · Only looking for Immediate joiners, · If you live and breathe marketing, we need to talk. We're looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels. · Marketing manager responsibilities incl ...
-
Marketing Manager
8 hours ago
OnCall Scrubs Noida, IndiaA Storyteller who is keen to make a mark in the world of marketing. Strong communication skills, tech, and social media savvy. Team player, goal-oriented, and excited about taking a 360-degree approach by setting daily monthly, and yearly goals. Looking to lead a company from sta ...
-
Marketing Manager
12 hours ago
OnCall Scrubs Noida, IndiaA Storyteller who is keen to make a mark in the world of marketing. Strong communication skills, tech, and social media savvy. Team player, goal-oriented, and excited about taking a 360-degree approach by setting daily monthly, and yearly goals. Looking to lead a company from sta ...
-
Marketing Manager
1 week ago
Reliable Allied Services Noida, IndiaThe position is Head Marketing for a prominent Real Estate Developer in Noida. The CTC budget is 30 lakh. The projects are delivered on time and the brand image is impeccable. The ideal candidate will be responsible for creating and executing end-to-end marketing strategy. You wi ...
-
Senior Marketing Manager
1 week ago
HouseEazy Noida, IndiaHouseEazy is a fast-growing prop-tech startup that aims to revolutionize secondary real estate residential transactions by making them transparent, simple, and super-quick. · We are actively seeking a Senior Marketing Manager who will be responsible for developing, managing, exec ...
-
Senior Marketing Manager
2 weeks ago
Damco Solutions Noida, IndiaPosition Title: Senior Marketing Manager · Experience Level: 10-15 Years · Location: Noida · Must-Have Skills: Marketing Planning || Content Strategy || SEO || Email Marketing || LinkedIn || Marketing Budgeting || Brand Development || Account-based Marketing · Objective of the R ...
-
Digital Marketing Manager
1 day ago
AHZ India Noida, IndiaCompany Description · AHZ ), a leading consultancy for overseas students aspiring to study in highly desirable UK Universities, is seeking a talented individual to spearhead the development and management of a comprehensive understanding of digital marketing and social media mark ...
-
Senior Marketing Manager
1 week ago
Attero Recycling Pvt Ltd Noida, IndiaPosition Overview: As a Senior Marketing Manager, you will be responsible for developing and implementing strategic marketing initiatives to drive customer engagement, retention, and revenue growth. You will lead a talented team, manage agency relationships, conduct market resear ...
-
Digital Marketing Manager
6 days ago
aeroqube inc. Noida, IndiaRole: Marketing Manager · Experience: 5 - 8 Years · Introduction: · We are a leading e-commerce business dedicated to improving the lives of pets and their owners through our wide range of pet and veterinary products. We seek a dynamic and experienced Marketing Manager who und ...
-
Digital Marketing Manager
8 hours ago
Alviras Solutions Pvt Ltd Noida, IndiaDigital Marketing Manager · About the Company: · Alviras Solutions is a dynamic digital marketing agency that thrives on creating compelling and result-driven strategies for businesses of all sizes. · We don't just navigate the digital landscape; we sculpt it, color it, and make ...
-
Digital Marketing Manager
5 days ago
Attero Recycling Pvt Ltd Noida, IndiaPerson Should have skills set of digital Marketing, Social Marketing, SEO along with Campaign and advertisement management. Run the whole digital marketing / online customer acquisition, Strategic Planning and Budgeting, Whatsapp marketing, True caller ads, Sms & Emailers, Other ...
-
Performance marketing manager
4 days ago
PERTE D'EGO Noida, IndiaRole Description · This is a full-time on-site role for a Performance Marketing Manager at PERTE D'EGO located in Noida. The Performance Marketing Manager will be responsible for managing and optimizing digital marketing campaigns, analyzing and reporting on campaign performance, ...
-
Category Marketing Manager
1 day ago
PW (PhysicsWallah) Noida, IndiaJob Role: Category Marketing Manager · What is this role? · This role requires a dynamic individual with a strategic mindset, excellent project management skills, and a proven track record in creating impactful marketing campaigns across diverse channels. · What You'll Do? · 1 ...
-
Marketing Campaign Manager
12 hours ago
Techverse Noida, IndiaCompany Description · Welcome to Techverse, a world-class IT consulting company located in Noida. We specialize in providing cutting-edge solutions to transform businesses into technology-driven powerhouses. Our highly skilled and experienced consultants work tirelessly to unders ...
-
Digital Marketing Manager
12 hours ago
Alviras Solutions Pvt Ltd Noida, IndiaDigital Marketing Manager · About the Company: · Alviras Solutions is a dynamic digital marketing agency that thrives on creating compelling and result-driven strategies for businesses of all sizes. · We don't just navigate the digital landscape; we sculpt it, color it, and make ...
-
Digital Marketing Manager
6 days ago
Empor Marcom Noida, IndiaLocation: Noida · Job Type: Full-time · About Empor · EMPOR is a B2B growth agency based in India, specializing in bridging the gap between businesses and their buyers through strategic marketing, sales, and channel programs. Focused on driving B2B growth, EMPOR utilizes data-dri ...
Assistant Brand Manager Marketing - Noida, India - DFM Foods Limited
Description
About the role:
We are looking for candidates with 2 to 4 years of experience in building awareness, equity and trials for Crax range of brands. This involves significant work on core brand building.
Roles & responsibilities:
1) Insights/research
2) Product & Packaging Development
3) Communication Development
4) Media Deployment
5) Revenue and Cost Management
Experience and Education Required
About the organization:
Crax is one of India's beloved brands, with a 25 years long heritage in salty snacks. The brand is owned by DFM Foods ltd, which was acquired by the Private Equity - Advent International in 2019. The entire organization has been transformed with superior systems and processes and is seeing significant investment in brands, sales infrastructure to fulfil the ambition of being a top notch salty snacks player across India.
Our Products:
Corn Rings and Wheat Puffs are marketed under the CRAX and NATKHAT brand names respectively. Both these have become extremely popular snacks, especially among children.
In the namkeens segment, we offer a complete range of products consisting of 12 distinct product variants that include Bhujiyas, Daals, Mixtures and Nut-Mixes. These are sold in several pack sizes to cater to both casual/impulse consumption as well as consumption at home.
Distribution:
Our products are sold through an extensive distribution network spanning the states of Delhi, Uttar Pradesh, Punjab, Haryana, Uttarakhand, Himachal, J&K, Rajasthan, Madhya Pradesh, Maharashtra and Gujarat. Serviced by our distributors, and overseen by our own Sales Team, retailers receive regular and ready delivery of fresh stocks, ensuring customer satisfaction at every outlet.