Principal Designer, GenAI Experiences-Remote - Bengaluru, India - Vista

Description

At Vista, we're undergoing an exhilarating brand transformation, transitioning from a successful yet somewhat traditional "business cards" company to becoming the go-to "design and marketing partner for small businesses worldwide."

This role offers a unique opportunity to delve into the realm of algorithms and generative AI, shaping how we create designs for our valued customers. It's truly an exciting time to be part of this journey.

Additionally we are a remote-first company that champions creative problem-solving, user-centered design, collaboration, mentorship, and inclusion.

You can check out our vision on for more insights.

Who we are:

Vista has always been an important partner to small businesses around the world by providing high quality print services, and now we're taking that partnership to the next level. We're transforming our company to become the go-to partner that helps small businesses design and market their services at every point along their journey. By providing a spectrum of design and marketing help — from the tools to create designs from scratch to the resources they need to get the right designs created for them — we're becoming the expert design and marketing partner for small business. This transformation requires a global team of UX designers adept at crafting the right tools, content, and experiences to help our customers bring their visions to life. This is where you come in.

Where we're headed:

For our transformation to be successful, design thinking and user-centered design principles have to be central to everything we do. Since embarking on our transformation strategy, we've expanded the size of our global UX design team significantly, attracting some of the most talented and driven designers in the business. In 2020, Vista acquired 99designs, the global creative platform that makes it easy for designers and clients to work together to create designs they love, which also added even more talent and perspective to an already rapidly growing international team of UX designers.

What we value:

• Collaborating cross-functionally
• Delivering unparalleled value and benefit to our customers while delivering on business goals
• Thinking about the entire customer journey – across every touch point
• Being curious and thinking broadly about the possibilities before narrowing on a solution
• Being data-inspired and running smart experiments
• Being creatively bold

What you'll do:

Vista is looking for a Principal UX Designer to join, what we call, our "DIY" product experience group. Teams in this area cover a range of customer-facing solutions from design generation, to quick upload and edit flows, and feature rich design tools. More specifically, this designer will go deep into our design content—the full range of assets, graphics, and templates that we provide to our customers so they can bring their vision to life across hundreds of print and digital products. This person will explore how we use machine learning algorithms and generative AI to better create and compose designs, as well as how we might better support the work of our in-house graphic designers.

• Conceptualize and explore visionary new product design solutions, that evolve and differentiate the Vista experience for our customers.
• Shape ambiguous ideas into concrete user stories and innovative product experiences, utilizing a user-centered design process; be hands-on at every stage of the design process, as well as direct more junior designers who are working alongside you.
• Collaborate with data scientists to experiment and evolve our design composition and design generation algorithms, exploring new possibilities for asset, layout, and complex template generation.
• Collaborate closely with our in-house graphic design teams to ensure generated designs meet the highest quality standards and are inspiring and relevant for customers.
• Collaborate with peers throughout the product ecosystem to drive cross-functional alignment, push creativity and innovation, and challenge established thinking.
• Contribute thought leadership and design execution towards a long-term Vista experience strategy and vision.
• Plan and execute on user research learning agendas with data, consumer insights; utilize research findings and insights as inspiration for and validation for new product concepts.
• Foster a strong, user-centered design practice with the mission of evangelizing UX + design, building a thriving design culture, and sharing your design expertise.
• Attract, inspire and develop talent across the larger Vista UX + design community.

What you'll bring:

• We value the experiences that individuals add to our team. Please don't hesitate to apply even if you don't meet the exact qualifications below.
• 10+ years experience designing innovative digital products, within large-scale product and service ecosystems
• 5+ years of experience working collaboratively with product, engineering, design, content and user research teams
• 5+ years directing and mentoring more junior designers, and guiding multi-disciplinary collaborators through a success user-centered process.
• Multiple case studies demonstrating user-centered, creative, highly conceptual, and innovative design solutions that had measurable positive impact for users and the business.
• Case study demonstrating the successful launch of AI and generative AI experiences that leverage DALL-E, Midjourney, ChatGPT, or similar that deliver measurable outcomes for the customer and the business.
• Ability to drive and contribute to product Discovery and Delivery in an iterative and ongoing basis, and coach other team members through the process.
• Experience leveraging quantitative and/or qualitative data to inspire design concepts, prioritize features, validate new product designs and communicate decisions to stakeholders
• Ability to build strong cross functional relationships with design, creative, technical and business partners; experience managing executive stakeholders
• Presentation skills and the ability to articulate sophisticated concepts to cross functional audiences in person, remotely, real time, and/or asynchronously.
• Strong graphic design and communication design fundamentals including visual and typographic craft.

Nice to have:

• Relevant degree in field of Design or HCI
• Experience working with globally distributed teams, and/or in highly matrixed organizations
• Ability to plan, moderate, and execute a variety of goal-oriented workshops across stakeholders, leading to exciting new ideas, new-found consensus, and critical alignment.
• Experience identifying and prioritizing features, as well as participating in complex roadmap planning.
• Experience using code to create fully or partially functional prototypes, to be used in user research and/or internal socializing of design concepts.

Why You'll Love Working Here:

There is a lot to love about working at Vista. We are an award winning Remote-First company. We're an inclusive community. We're growing (which means you can too). And to help orient us all in the same direction, we have our Vista Behaviors which exemplify the behavioral attributes that make us a culturally strong and high-performing team.

About Us:

Vista is the design and marketing partner to millions of small businesses around the world. For over 20 years we've been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. VistaCreate, 99designs by Vista and VistaPrint, all under the parent brand Vista, represent a full-service design, digital and print solution, elevating small businesses' presence in physical and digital spaces and powering them to achieve success. Vista is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.

[Boiler plate] Commitment to Diversity, Equity, & Inclusion:

Vista exists to help our customers live their dreams. Each dream is unique – and the Vista team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization. We are collaborative, inclusive, and innovative. We strive to role model and live an inclusive culture of fairness, respect and belonging for all. And we work together to empower each other, creating a space in which each of us can spark our next great idea.

Equal Opportunity Employer:

• Vista, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.