- Develop and drive all marketing initiatives and processes for concerned category of paints for the Unit
- Work towards consumer insights and ATL and communication campaign designs
- Design and facilitate execution of BTL activations through Sales & Marketing & Activation team
- Influencer Management: development, maintenance and monitoring of Influencer loyalty program
- Supporting the unit marketing team and provide support to the sales and activation teams in the unit
- Coordination with Sales, R&D and Activation to drive product top lines, bottom lines & liquidation
- Needs to play a key role in the supporting the local marketing & activation functions and build the capability across the team
- Will handle marketing for UAE unit
- Will also include certain key impact areas panning across all AP Global units
- Formulation of marketing plans and calendar to achieve desired goals for product categories of Protective Coating and New Product categories with differentiators of the products in this range w.r.t. competition.
- Understand stakeholder requirements, comprehend specs and identifying existing / latent needs
- Clear understanding of the competitive landscape and planning in accordance with it
- Engaging with R&D on benchmarking exercises and U&A Studies
- Development and implementation of Brand/ Product initiatives for the network and Applicators and end consumers
- Planning, monitoring and Supporting unit marketing function for New Product Launches
- Influencer Management Development, maintenance and monitoring of Influencer
- Create a roadmap for Retailing initiatives for the unit. Improve and enhance the range of Retailing Services offered by the unit
- Lead the digital marketing initiatives and train support unit marketing team– website, social mediating team
- Marketing support for activation teams, performance monitoring for activation team and agency
- Improvement of Consumer understanding to improve marketing programs – consumer research, insight mining & U&A leading to consumer communication
- MBA in Marketing from top-rated colleges in India
- Significant experience in Sales/Marketing/Activation. Should have definitely handled product/brand management roles for a considerable period.
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Manager - Marketing, AP Global - Mumbai, India - Asian Paints
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Job Purpose:
Primary Responsibilities:
Qualifications