- Set up & optimize nurturing campaigns for new & existing leads through CRM channels like email/WhatsApp/SMS/website etc.
- Build, execute & optimize user journeys for user-driven actions.
- Coordinating with the creative team to build assets & content for lead nurturing across different channels.
- Develop templates & tools for enabling the sales team.
- Build a repository of learner testimonials – video+text
- Run ad-hoc & regular consumer research to collect insights for marketing & sales enablement.
- 1-3 years experience in lead nurturing campaigns through CRM tools preferably WebEngage
- Experience in understanding user journeys with an aim of nurturing at different conversion funnel stages
- Experience in working with CRM platforms like Web engage
- In-depth understanding of using new & existing features on Web Engage
- Go-getter attitude to own leveraging content for the program across channels
- Ability to work in close coordination with senior management on critical time-sensitive business initiatives.
- Market intelligence around best practices & current trends.
- Excellent communication and presentation skills
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Assistant Manager - gurugram, India - Great Learning
Description
Key Responsibilities
Qualification: