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Sr Campaign Developer - Hyderabad, India - Zeta Global
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Description
Senior Campaign DeveloperDescription
Senior Campaign Developer is responsible for end-to-end technical coding for email campaigns and email template development (inclusive of HTML conversion, platform integration, quality assurance, editing, testing, and deployment).
This role ensures consistency with brand elements and deliverers a flexible email framework to enable dynamic content. He/she will also assist with discovery, design, and execution of email project work.Responsibilities
Advanced knowledge of email platform(s) including delivery system
Architect templates/wireframes for dynamic mailings
Work with team members across technical divisions to scope, design, and implement technical solutions for dynamic email projects.
Perform basic updates of transactional messages
Deliver training for internal teams on procedures, best practices, and platform
Create & maintain internal and client-facing role related documentation
Build, test, and implement content for automated campaigns including advanced dynamic content
Contribute to testing and development of best practices and platform rendering support
Implement advanced dynamic content through server-side scripts, XML, RSS, MVT, etc., on ad hoc, automated, and real-time campaigns as platform requires
Work on basic, front-end web page features such as opt out, viral, survey, registration and preference pages.
Integrate 3rd party solutions into email content (Liveclicker, LiveIntent, Movable Ink, etc.)
Create and modify static landing pages as needed
Perform code & creative reviews to optimize emails
Hand-code HTML files optimized for email
Responsive and fluid conversion of Photoshop documents to HTML optimized for dynamic email
Act as content creation expert for clients and account team(s)
Work with pre-existing or client-provided HTML files and provide simple design and image editing; make suggestions for coding improvements as needed
Integrate email content into email platform(s) for campaign deployment, including CAN-SPAM requirements
Coordinate email content (e.g. images, tracking codes, etc.) and change requests with account team and clients
Consult and troubleshoot on HTML/text templates, dynamic content personalization, and URL issues
Conduct content quality assurance checks to ensure the final mailing meets client expectations
Follow code & QA best practices
Meet scheduled deadlines
Qualifications
3-6 years of email development experience
Advanced knowledge of HTML and CSS for email
Advanced knowledge of responsive code optimized for email
Intermediate knowledge of fluid code optimized for email
Intermediate knowledge of XML
Excellent attention to detail
Demonstrated communication skills
Ability to meet tight deadlines using strong multitasking and organizational skills
Effectively problem solve in individual and in group settings
Team player who is comfortable with self-direction
Flexibility to work on a variety of tasks
Experience with Adobe Dreamweaver and Photoshop
Experience with XML and JSON
Advanced experience with one or more email platforms
Intermediate knowledge of JavaScript or platform specific scripting language
Familiarity with Jira or another workflow tool a plus
Understanding of database structures, PL/SQL skills a plus
Company Summary
Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A.
Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry's 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.
Our technology runs on the Zeta Marketing Platform, which powers 'end to end' marketing programs for some of the world's leading brands.
With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.
Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm