Digital Marketing Executive PPC - Twenty-four Parganas, West Bengal, India - Adyan Consultants Pvt Ltd.
Description
Launching and optimizing PPC campaigns- Monitoring budgets and overseeing search platform accounts
- Tracking KPIs and producing useful reports for management
Job brief
We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets.
In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.
Responsibilities
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
Requirements and skills
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills
- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
Salary:
₹25, ₹40,000.00 per month
Benefits:
- Cell phone reimbursement
- Paid sick time
- Paid time off
- Provident Fund
Schedule:
- Day shift
- Monday to Friday
Supplemental pay types:
- Overtime pay
- Performance bonus
- Shift allowance
- Yearly bonus
Ability to commute/relocate:
- Kolkata, South Twenty Four Parganas ,
West Bengal:
Reliably commute or planning to relocate before starting work (required)
Education:
- Bachelor's (preferred)
Experience:
- Digital marketing: 2 years (preferred)
Pay Per Click: 2 years (preferred)
Speak with the employer
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