- Monitoring search algorithms set by search engines to keep up with changes in the SEO landscape.
- Will be responsible for ranking Tranzact 1st for all the relevant keyword searches across Google search (web), Play Store, YouTube etc.
- Evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies and reporting of digital activities, insights and trends in the market.
- Work on Onpage activities like Content hygiene, Intrabacklinking, Keyword LSI checks, duplicate content checks & SEO hygiene (Meta tags, Alt Tags, File names, hero images, etc).
- Off page activities like backlink building, monitoring the link performances, Hygiene and web page speed optimization.
- Collaborate with our Content and Marketing team to optimize play store pages, landing pages and content.
- Research and analyze competitor advertising links and develop link building strategy.
- Continually check search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement.
- Collaborate with web developers and marketing team.
- Understands the overall concept of the company, including the brand, customer, product goals, and all other aspects of service.
- 23 years of experience as SEO/ASO lead or similar role.
- Indepth knowledge of keyword research, SEO copywriting and the behaviours of search engines.
- Indepth understanding of Google analytics, SEMRush, Google Webmaster Tools, etc.
- Proficiency in different Keyword tools like Google keyword planner, Wordtracker, ubersuggest, Ahrefs.
- Should have functional knowledge of HTML, CSS, JavaScript.
- Ability to work independently and with team.
- Has Worked in a fastgrowing unstructured startup environment.
- Indepth experience of market research in SME SaaStech or SMB segments is preferred.
- Having an agency background is preferred.
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TranZact - Manager - SEO/ASO (4-8 yrs) - Mumbai, India - iimjobs
Description
About TranZact:
We're in the midst of transitioning from 'start-up' to 'scale-up', and are looking for a Business Development Executive with experience in SaaS organizations, to build, lead and be responsible for driving revenue and new customer acquisition for TranZact
We built a cloud-based business platform where manufacturers & traders can network with each other and discover trusted buyers and suppliers on the network.
TranZact brings different teams of SMEs on a single platform where they can collaborate efficiently to manage their entire business.
On top of the business transaction platform, we want to build an Intelligent Transaction-backed Marketplace to connect buyers with relevant and trusted suppliers and provide value-added services such as logistics & financial services.
TranZact Overview:
Responsibilities:
Requirements: