- Senior SEO Specialist
- Collaborate with marketing teams to develop SEO & SEM strategies.
- Perform onsite and offsite analysis of web SEO competition.
- Conduct technical audits on websites with a focus on enhancing Search Engine Result Pages (SERPs) for the corporate site.
- Manage onsite and offsite optimization projects, aiming to increase organic and referral traffic while enhancing conversions.
- Implement paid advertising strategies, identify target keywords, review metadata, and work on establishing a robust link building strategy.
- Work closely with the reporting manager to facilitate article writing activities that aid in building backlinks from high-domain authority sites.
- Conduct competitor research to identify trends and offer recommendations on SEO best practices to marketing teams.
- Monitor and report on KPIs using analytics tools like AdWords and social insights.
- Generate monthly reports on SERPs and advertising engagement for various campaigns.
- Create regular and adhoc analytics reports for different website sections based on stakeholder requests.
- Minimum 2-5 years of experience in SEO, SEM, or a related field.
- Prior experience in agencies handling SaaS-based startup websites is advantageous.
- Strong background in building robust backlink profiles for B2B websites to enhance search rankings.
- Proficiency in utilizing tactics like HARO, guest blogging, and staying updated with the latest Google algorithms.
- Certification in SEO, Google Ads, Google Analytics, and Digital Marketing is required.
- Ability to apply theoretical knowledge in practical challenges.
- Familiarity with SEO reporting methods is a plus, along with hands-on experience with various analytical tools.
- Solid understanding of HTML/CSS, strong analytical skills, and data-driven mindset.
- Keeping abreast of the newest trends and best practices in digital marketing and measurement.
- A degree in marketing or equivalent is preferred.
- Prior involvement in a SaaS-based or startup environment is highly beneficial.
- Excellent written and verbal communication skills.
- High attention to detail and familiarity with digital marketing strategies for the B2B sector.
- Ability to thrive in a fast-paced environment, handling multiple projects simultaneously.
- Stay updated with SEO trends and industry developments.
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Senior SEO Specialist - Pune, India - Clodura
Description
AI Job Designation/Role:
Greetings from Clodura. We are seeking a candidate with a strong grasp of technical SEO and a proven history of implementing advanced SEO strategies, both technical and non-technical. The ideal candidate should possess the ability to think strategically and tactically to provide hands-on SEO solutions that align with our overall digital marketing strategies. The Senior SEO Specialist at Clodura plays a crucial role in bridging the gap between technical SEO concepts and practical implementation, offering an exciting opportunity for a talented SEO professional to directly impact our online visibility and search engine performance.
Role & Responsibilities:
Preferred Skills:
Personal Attributes: