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    Senior Manager - chennai, India - dentsu

    dentsu
    dentsu chennai, India

    4 weeks ago

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    Description
    The purpose of this role is to develop best in class strategies and management of all Paid Social activity on assigned clients, to manage and develop the team and serve as a point of escalation as needed.

    Job Title:

    Senior Manager - Paid Social

    Job Description:

    Job Description

  • 10 to 12 years experience in managing portfolio of accounts in Paid Social vertical
  • Should be familiar with setting up campaigns in Facebook Business Manager, LinkedIn Ads, Twitter Ads, Pinterest & Snapchat based on the media plan and client brief.
  • Producing weekly/monthly/quarterly/end of campaign reports from different platforms to show the performance of the campaigns along with observations & insights of the performance of the campaign along with recommendations on learnings/strategies from the current campaign than can be applied to future campaigns.
  • Participating/leading in the strategy planning discussions with the client to discuss about different strategies like audience, ad formats, bidding, budget allocation, etc
  • Working with multiple stakeholders like different brand owners and coordinating with the internal team to get the work done with 100% quality.
  • Sharing knowledge across the team especially for the juniors to help them grow. Guiding/mentoring them with the queries they have in daily operations.
  • Responsible to work towards achieving the target KPIs/campaign objective for the brands by guiding the internal team.
  • Planning & forecasting the budget & estimating the other metrics based on the audience & it's size and historical performance.
  • Conducting regular research to provide client with different strategies that can improve brand performance.
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