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- Provide Ads proposal to individual brands to meet sales/ROAS/Impression Share (or any other relevant metric) targets and in line with brand specific strategies.
- Provide expertise and be the go-to for any performance marketing support within the MENA Region.
- Nurture partner relationships by meeting monthly & quarterly to review performance, negotiate advertising budgets, and discuss strategy ideas.
- Research and test effective keywords, bidding strategies and ad copy to catalyze traffic and sales velocity.
- Collaborate with the brand management team to align advertising goals with the internal ambitions set by our partners.
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Digital Marketing Specialist - Pune, India - Pattern®
Description
The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.The core responsibilities of the Digital Marketing Specialist reflect the following:
2-4 years' experience in the world of marketplace marketing (online is essential, multichannel ideal).- Experience in directly managing Amazon campaigns, with a strong working knowledge of Amazon- Strong client management experience supported by excellent verbal and written communication and inter-personal skills- Advanced numeracy and data skills- Analytical and able to make sense of data and complexity.- Basic Photoshop experience to modify digital assets and creatives would be a plus.- Independent, highly motivated, and focused on outcomes.
A proactive nature, problem solver and innovative.- Able to deal with ambiguity and to thrive in a fast-paced, start-up-type environment by pivoting priorities.
Excellent time management and organization skills to prioritize workloads effectively.