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    Marketing Specialist - Pune, India - DATAMATO

    DATAMATO
    DATAMATO Pune, India

    1 week ago

    Default job background
    Technology / Internet
    Description

    The candidate will develop, implement, and manage marketing campaigns promoting the organization's products and services. The candidate will majorly enhance brand awareness, drive web traffic, company's social media presence and acquire leads/customers

    Exp-4+ Yrs

    Location-Pune

    Responsibilities

    • Plan and monitor the ongoing company presence on social media
    • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
    • Be actively involved in SEO efforts (keyword, image optimization etc.)
    • Identify trends and insights and Plan and direct marketing campaigns
    • Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Work with various content formats such as blogs, videos, audio podcasts, etc.
    • Prepare online newsletters and promotional emails and organize their distribution through various channels
    • Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
    • Lead generation responsibility using Digital Marketing strategies and actions
    • Acquire insight in online marketing trends and keep strategies up to date
    • Maintain partnerships with media agencies , vendors and OEM for co-marketing
    • Implement and analyze performance metrics

    Qualifications

    • Bachelor's degree in Marketing or related field
    • Excellent understanding of digital marketing concepts
    • Experience with business to customer social media and content generation
    • Strong creative and analytical skills
    • Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
    • Excellent verbal and written communication skills
    • Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM
    • Perfect knowledge of web analytics tools (e.g., Google Analytics, NetInsight, WebTrends etc.)
    • Skills and experience in creative content writing for Software Products and Services.
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