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    Head Performance Marketing - Gurugram, India - Transformative Learning Solutions

    Transformative Learning Solutions
    Transformative Learning Solutions Gurugram, India

    1 week ago

    Default job background
    Full time
    Description

    Job Summary

    We are hiring for Head - Performance Marketing,


    • With a successful track record to drive revenue, user acquisition, and brand awareness.


    • Who can focus on data-driven marketing strategies to optimize marketing ROI and achieve business objectives.


    • Who shall have an expertise in digital marketing analytics that can support effective campaign targeting and performance measurement.


    • Should be able play a pivotal role in driving customer acquisition, increasing conversion rates, and maximizing marketing efficiency.

    Job Responsibilities


    • Develop (through the content & Advertising team) and oversee overall performance marketing strategy


    • Create and manage Google Ad campaigns. (SEM)


    • Create and manage Facebook Ads and Instagram Ads. (Social media advertising)


    • Ensure top organic search ranking positions (SEO)


    • Regularly review and optimise all advertising campaigns for positive ROAS


    • Manage paid listings on third party websites and media partners


    • Develop and oversee email marketing and marketing automation strategy


    • Set up, manage, and optimise email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)


    • Manage Google Analytics to track and measure all marketing campaigns


    • Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimisation action plans to sales and marketing teams


    • Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands' digital channels and assets

    Qualifications


    • In-depth knowledge of web analytics, Google Adwords, Facebook Marketing


    • Leadership skills with the ability to set and prioritize goals


    • Analytical mind


    • Should be from a TOP School such as IIT, BITS, /NIT if from Tech, or IIM, ISB, MDI and the likes.


    • Proficient in spoken and written English


    • Strong proven track record for managing millions in ad spend


    • Email marketing platforms


    • Self-driven


    • Degree in Marketing communications or equivalent

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