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    Senior Google Ad Specialist - Bengaluru, India - Donatekart

    Donatekart
    Donatekart Bengaluru, India

    1 week ago

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    Description
    Sr. Google Ads Specialist role requires a professional with at least 3 years of experience in digital marketing.

    This role involves developing, implementing, and managing digital marketing strategies for various platforms to meet organizational goals and objectives.

    This role requires a deep understanding of Google Ads platform, strategies, and best Develop and execute strategic search engine marketing (SEM) campaigns focused on driving targeted traffic and optimizing for conversions.


    • Set up, monitor, and optimize Google Ads campaigns to meet and exceed company goals.
    • Conduct keyword research and competitor analysis to identify target keywords and optimize campaign performance.
    • Write compelling ad copy that adheres to Google Ads guidelines and attracts highquality traffic.
    • Monitor campaign performance metrics such as impressions, clickthrough rates (CTR), conversion rates, and return on ad spend (ROAS).
    • Analyze campaign data and performance trends to identify areas for improvement and recommend optimization strategies.
    • Conduct A/B testing of ad variations and landing pages to improve campaign performance.
    • Monitor and manage ad budgets, adjusting bids and allocations as needed to maximize ROI.
    • Stay uptodate with Google Ads platform updates and industry trends to ensure campaigns are utilizing the latest features and strategies.
    • Generate regular reports on campaign performance and provide recommendations for further optimization.
    • Collaborate with clients or internal teams to understand their objectives and develop effective campaign Degree in marketing, communications, or a related field.
    • Minimum of 3 years of experience in digital marketing (preferably in D2C), with a proven track record of successful campaigns and results.
    • Proven experience managing Google Ads campaigns, preferably with a Google Ads certification.
    • Strong understanding of the Google Ads platform, including keyword research, ad targeting, ad formats, bidding strategies, and campaign optimization.
    • Proficiency in using Google Ads tools such as Keyword Planner, Google Analytics, and Google Ads Editor.
    • Analytical mindset with the ability to interpret data and draw insights to drive campaign improvement.
    • Strong written and verbal communication skills, including the ability to create persuasive ad copy.
    • Detailoriented and highly organized, with the ability to manage and prioritize multiple campaigns and tasks.
    • Ability to work independently and as part of a team, collaborating with clients or internal stakeholders to achieve campaign goals.
    • Continuous learning mindset with a passion for staying uptodate on digital marketing trends and best practices.
    • If you are an experienced Google Ads professional and have a passion for driving results through effective campaigns, this role offers an exciting opportunity to leverage your skills and expertise.
    )
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