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    Product Manager - bangalore, India - BrandMuscle

    BrandMuscle
    BrandMuscle bangalore, India

    10 hours ago

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    Description

    The Manager, Product Management is responsible for developing the strategic vision and executing the product roadmap of the BrandMuscle local marketing platform. This includes the full product management life-cycle: persona research, competitive analysis, analyst briefings, requirements authoring, pricing, go-to-market, and sales support. The Manager, Product Management will partner with teams across the organization to become an expert on the market, design a world-class solution, build the value proposition, and ultimately drive sales growth.

    Responsibilities

  • Plan and execute all elements of the product life cycle of the BrandMuscle platform by understanding market demands, technology trends, and the competitive field
  • Gather and incorporate feedback to develop the product roadmap based on a thorough analysis of end-user requirements
  • Work with the Client Partnership and UX teams to conduct user research and define end-user personas
  • Work closely with the Sales Team to understand buyer personas, sales trends, and the competitor landscape
  • Coordinate with cross-functional teams to create user stories, detailed requirements, and wireframes
  • Play a product owner role throughout the development sprints, to ensure the product meets the specified vision
  • Coordinate with the Sales Team to develop content to successfully compete and win business
  • Work with the marketing team to translate technical and product information into useful marketing materials
  • Partner with the Client Service team to develop case studies, testimonials, use cases, and other content to drive promotional material and sales efforts

    • Requirements

  • Bachelor's degree in marketing, technology, or a related field required
  • 5+ years of product marketing required, SaaS experience preferred
  • Knowledge and experience in customer buying behavior for B2B SaaS solutions
  • Strong analytical skills and passion for analyzing products, competitors, and market dynamics
  • Demonstrated commitment to mentoring, coaching, and leadership
  • Strong communication, collaboration, feedback, and facilitation skills
  • Superior organizational, strategic, and execution skills
  • Experience working in cross-functional, multi-location teams
  • Excellent presentation and communication skills
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