Jobs

    Product Marketing Manager - Sany, India - Zyvka

    Zyvka
    Zyvka Sany, India

    2 days ago

    Default job background
    Description

    ABOUT THE ROLE As aProduct Marketing Manager you ll work closely with theengineering/product team and customers to understand the productroadmap and build launch assets.

    This role will partner closelywith the Engineering and Marketing team.

    You will work tounderstand the target audience key issues they are experiencing ourunique value proposition and competitive differentiators related tospecific product modules.

    You will use this knowledge to developGTM strategies and tactics messaging content and training as wellas to influence product design decisions and timelines.

    We areseeking a Product Marketer that has been a technologist in thepast. The ideal candidate will have been a developer DevOps or haveheld some other relevant technology position at some point. Youwill be seen as the voice of our products. You will workcrossfunctionally to create product marketing content (e.g. casestudies sales enablement materials product videos web copiescompetitive differentiation) that clearly and effectivelycommunicates unique capabilities of our platform in customerlanguage. In this role you will provide technical leadership tobuild expertise and enable our Market Development.

    As a ProductMarketing Manager you will understand orchestrate and influencecustomer campaigns marketing activities and deliver productsolutions and customer campaign feedback to the business.

    Anessential aspect of the role is to align the content timing anddelivery of marketing messages and outreach to optIQ.AI customersandpartners.

    ROLES&RESPONSIBILITIES

    Drivingthe gotomarket strategy for the companys everevolving product.

    Youwould be the in setting the GTM strategy for different markets andensuring their flawless executionUnderstanding new markets customer personasgeographies products and competition and delivering actionableintelligence to the product sales and other departments to maintainour competitive edge Engaging with partnerssales team and influencers to drive awareness and product demand.

    This will include collateral development marketing events anddigital marketing activities.

    Collaboratingto deliver high quality high performing campaigns assets andactivities that generates sales and builds market share OwningCustomer Marketing activities to continually educate our usersabout the product and company to increase user engagement productadoption and retention Measuring the results/ metrics of marketingactivities to enable data driven decisions on future marketingcampaigns Lead product marketing strategy& execution for the enterprise including new product andpartner launches GTM planning:

    Quarterbacking go to market activities for marketing teams andenabling campaign Drive lead generationefforts across Linkedin and other platforms to drive sales growthIdentify the right channels and ecosystem of partners to ensureoptIQ.AI reach to the right audience and drive conversion Uplevel the content used proposal templatesclient case studies product fact sheets and competitive positioning Direct and channel B2B positioningmessaging and audience segmentation leveraging market andcompetitive research Create and maintainassets including but not limited to solution briefs videospresentations blogs email copy and campaign copy Work collaboratively with productmanagement corporate marketing and sales enablement to deliverassets content and training Perform funnelanalysis identify optimization opportunities and take appropriateaction with a cross organizational team Identify and write customer success stories Maintain competitive intelligence on the area(s) of product yousupport Actively look for ways to helpOptIQ.

    AI achieve its product marketing goals Drive efforts forbuilding market awareness pipeline / demand as well as revenue Workacross the marketing team to provide content for website collateralpublic and analyst relations trade shows online marketing customerstories and more Represent the company atvarious speaking engagements and conferences Deliver sales trainingand enablement and develop tools such as sales kits ROI analysisand messaging guides to enhance sales effectiveness


    KEY SKILLS:

    Atleast 7 years of dedicated b2b SaaSproduct marketing experience with 2 years as a manager inenterprise domain (startup experience devops experience will be abonus) A growth mindset and passionate about building things fromthe ground up strong sense of ownership and a letsgetitdoneattitude Ability to interact with seniorleadership Engineering Product Management teams Good understandingof tools of the trade i.e.

    SEO SEM sponsored content accountbasedmarketing excellent communication skills marketing analytics Strong attention to detail and ability tohandle multiple activities simultaneously Having experience of USregion is an added advantage Exceptionalbrand storytelling skills and experience building brandarchitectures Communication skills Clarity and brevity in all formsof communication ability to inform as well as influence iscritical.

    Creativity to come up with unique concepts for engagingaudiences.

    Excellent storytelling skills and experience creatingproduct narratives and pitches Excellent content creation skillsacross multiple mediums including video whitepapers blogs ebooksinfographics product and solution briefs Hustle Ability to meet goals with sleeves rolled up always findinga way to get things done with a sense of urgency anddrive Leadership Articulate a vision toteams collaborate with crossorg stakeholders deliver feedback andeverything in between Product MarketingStrong understanding of Linkedin and marketing across differentsocial media platforms Content Manage teams to conceptualise andcreate content for brand marketing across channels Digitally Savvy Driven to learn newtechnologies and tools Advanced projectmanagement skills with the ability to manage competing deliverablesand timelines Willingness to travel toindustry conferences customer visits sales meetings and otherplaces both in the U.S.

    and internationally Strong leadership interpersonal and collaborationskills.

    projectmanagement,brand storytelling,marketing activities,contentcreation,leadership,account-based marketing,gtm strategy,salesenablement,social media marketing,customer campaigns,seo,marketinganalytics,market research,b2b saas,product launch,productmarketing,sem,lead generation,customer personas,technicalleadership
  • Randstad India

    Manager Marketing

    16 hours ago

    Randstad India Sany, India

    Demonstrate expertise in marketing. Besavvyin various forms of online and offlinemarketing campaigns. Chargedwith leading awide range of community experiences and · becoming the brand voice also should haveexperience in modernmarketing especiallyhow to effectively use internet an ...

  • Randstad India

    Marketing Manager

    1 week ago

    Randstad India Sany, India

    Responsibilities: Manage the Strategicmarketing process for the company. Monitor and control themarketing budget. Coordinate with Media agencies to manage thecompanys website press releases content in various social mediachannels etc. Work in close coordination with the Sales tea ...

  • Seventh Contact Hiring Solutions

    Marketing Manager

    5 days ago

    Seventh Contact Hiring Solutions Sany, India

    Designation: MarketingLead (Manager / AVP) Budget: 1526LPA · Skills /Education Needed: · Should have worked fulltime in Marketing before in target driven roles seeking Webinar /speaking slots in Conferences / Hosting Twitter Spaces in India& Internationally for relevant ETP divi ...

  • Cloud Certitude

    Marketing Manager

    1 week ago

    Cloud Certitude Sany, India

    We are seeking a dynamic and experiencedMarketing Manager/Social Media Coordinator to join our team atInfinity Investments. As the Marketing Manager you will beresponsible for developing and implementing comprehensive marketingstrategies to promote our real estate services drive ...

  • Randstad India

    Sr Marketing Manager

    12 hours ago

    Randstad India Sany, India

    Hiring for Sr. Marketing ManagerNehru Place New Delhi Roles & Responsiblities Sourcing and managingEvents and Exhibitions vendors and managing theplanning and executions of the activity along with vendors forpromotion of Surveillance products. · Planning andexecuting promoti ...

  • Kuku FM

    Performance Marketing Manager

    3 days ago

    Kuku FM Sany, India

    Job Description: PerformanceMarketing Manager at KukuFM · JoinOur Team · Kuku FM ison the lookout for an experienced Performance Marketing Manager tojoin our trailblazing team. As a leader in the audio OTT space inIndia we are at the forefront of revolutionizing audioentertainmen ...

  • Randstad India

    Regional Marketing Manager

    5 days ago

    Randstad India Sany, India

    Primary trade marketing supportto India regional business teams across sales Service dealerdevelopment and rides to provide close marketing support &strategic interventions across all their interfaces to driveenquiry & customer satisfaction. · Primarycustodian in building & execu ...

  • A2Z Jobs Consultancy

    BTL Marketing Manager

    1 week ago

    A2Z Jobs Consultancy Sany, India

    Assisting BTL manager in planningevaluating & execution of events &activation · Effectively executing with BusinessHeads in developing regionspecific plans for BTL & Eventsdeliveries on a monthly quarterly and annualtimelines. · Introduce and deliver best practicesand innovation ...

  • Acme Services Private Limited

    Shopper marketing manager

    1 week ago

    Acme Services Private Limited Sany, India

    JobDescription: Job Summary: · As an Assistant Manager Shopper Marketing at Dermafique E Com youwill be an integral part of the D2C Team responsible for overseeingAmazon and Flipkart Search and Display campaignsinternally. · The ideal candidate should possess a minimumof 34 years ...

  • GVR Business Transforms

    Digital Marketing Manager

    4 hours ago

    GVR Business Transforms Sany, India

    As a Digital Marketing Manageryou will be responsible for developing implementing and managingdigital marketing strategies to drive online engagement brandawareness and customeracquisition.Responsibilities:Developand execute digital marketing strategies acrosschannels. · Manage c ...

  • Zyvka

    Digital Marketing Manager

    5 days ago

    Zyvka Sany, India

    Exp 13years 46lpa 46years68lpaLocation Gurugram Cyber HubGoodtoHave Skills: B2BMarketingMustHaveSkills: Google Adwords PPCskills · CompanyOverview:At EAMOT we specialize inharnessing IoT technology to obtain realtime machine dataandpredictive analytics facilitating smarterenergy ...

  • Zigsaw

    influencer marketing manager

    1 week ago

    Zigsaw Sany, India

    Job Type: Work fromOfficeWorking Days: 6 days working 2nd& 4th SatOffResponsibilities:Createand implement influencer marketing strategies that are in line withthe overall marketing goals. · Plan Influencermarketing campaigns · Own metrics uplift data andKPI s · Identify and engag ...

  • Prognova

    Digital Marketing Manager

    4 days ago

    Prognova Sany, India

    Digital MarketingManager · We are looking for a talented Digital ContentMarketing Manager to take full responsibility of managing anddelivering content marketing strategies for our clients. · Our ideal candidate is acreative marketing professional preferably with a writingbackgro ...

  • PROIU Technologies

    Content Marketing Manager

    2 days ago

    PROIU Technologies Sany, India

    As a content marketer you willbe a part of the Marketing Operations team. You will decide ondemographics what kind of campaign messaging we want to deliverwork with internal teams to finalize and execute a plan to driverevenues. You are required to use empathy logic and hard data ...

  • Ashok Auto Sales Ltd

    Digital Marketing Manager

    1 week ago

    Ashok Auto Sales Ltd Sany, India

    Plan and execute all digitalmarketing, including SEO/SEM, marketing database, email, socialmedia and display advertising campaigns · Design, build and maintain our social mediapresence · Measure and report performance of alldigital marketing campaigns, and assess against goals (R ...

  • Anzaa Consultants

    General Manager Marketing

    5 days ago

    Anzaa Consultants Sany, India

    Our client is a leading telecomplayer looking to hire a General ManagerMarketing to be based inGurugram.ResponsibilitiesOwnendtoend P&L sales activities product fitment andfulfilmentResponsiblefor bilateral arrangements and negotiating optimal settlementsagreements termination ra ...

  • Propacity PropTech Pvt Ltd

    Performance Marketing Manager

    1 week ago

    Propacity PropTech Pvt Ltd Sany, India

    What will youDo? · -Focus on day-to-day execution. · - Manage a monthly budget of over 2crores. · - Hands-onknowledge of running & optimizing ads on platforms likeLinkedIn, Meta, Google, Native,programmatic. · - Strongfocus on scaling Google, YouTube, LinkedIn, Native &programmat ...

  • UNBOUNCE CAREERS PRIVATE LIMITED

    Performance Marketing Manager

    1 week ago

    UNBOUNCE CAREERS PRIVATE LIMITED Sany, India

    Role &Responsibilities Will be responsible forperformance marketing budgets gotomarket calendarscampaignstrategies tactics action plans andtimelines. Will be directly responsible formarketing attributed sales through the D2C site andalignedpartners (Amazon Flipkart Myntraetc) Con ...

  • TEKPILLAR SERVICES

    Senior Sales and Marketing Manager

    1 week ago

    TEKPILLAR SERVICES Sany, India

    Roles and responsibilities: · Lead provided by the company youneed to work on this lead. · Convince the customer and sales insurance policy. · Give the right policyexplanation of clients. · Tell them the benefits of policy etc · Take daily followupclients · Set the meetingw ...

  • Randstad India

    Deputy Manager- BTL Marketing

    16 hours ago

    Randstad India Sany, India

    · 3 years of experience handlingtrade marketing across FMEG (preferred) · appliancesconsumer durables industry (paints pipes sanitarywareetc.) · Experience with retailer/ distributorloyalty programs retailer engagement · and ongroundmarketing activities required · Excellentnegot ...