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    Marketing Operations Team Lead - Pune, India - Zocdoc

    Zocdoc
    Zocdoc Pune, India

    3 days ago

    Default job background
    Technology / Internet
    Description

    Our Mission:

    Healthcare is too hard. At Zocdoc, we strive daily to make it easier for patients to get the care they need. Founded with a mission to give power to the patient, Zocdoc enables the seamless healthcare experience patients expect and deserve. Every day, we hear from patients who tell us about the very real difference we've made in their lives. You can hear some of their stories here.

    Your Impact on Our Mission:

    The Marketing Operations team supports marketing functions across the organization.

    As a team lead, you will be responsible for planning, implementing, and managing email marketing campaigns, and other marketing projects with a strong focus on brand consistency.

    You'll enjoy this role if you are...

    • A confident, creative and adaptive leader
    • Remarkable at time management and prioritization, managing stakeholders and projects simultaneously
    • Motivated by mentoring and coaching content professionals
    • Someone who values the sweet spot between structure, independence and improvisation
    • Are proficient in email marketing tools, project management, people management, and forecasting

    Your Day to Day Is...

    • Ensuring email production is allocated efficiently while monitoring updates and changes
    • Quality control of campaigns that are released
    • Guiding automation strategies across the campaign
    • Collaborate with project stakeholders to answer any project progress-related queries, provide updates, and raise concerns in a timely manner and add risk mitigation controls
    • Ensure that the team members are aligned with the business goals and understand the impact of their work on the company.
    • Conduct weekly coaching with internal team members and monitor their performance for project metrics, L&D action items, and competencies along with regular audits and resolve internal issues
    • Conduct associate interviews and ensure the right talent is hired for open roles
    • Create weekly / monthly / quarterly project plans and goals
    • Monitor project performance and report on key metrics
    • Ensure team members are provided with learning and development resources and guidance to move to the next level
    • Develop a strong professional bond with team members
    • Lead team huddles and execution-related meetings with stakeholders
    • Create guidelines for any new projects and ensure comprehensive documentation once finalized
    • Ensuring all the infrastructural needs for project execution are in place (e.g. accesses, trackers, training decks, and dashboards)
    • Identify areas of optimization and action on them in a timely manner
    • Forecast / Update projections for HC requirements on a regular cadence
    • Adapt project plans based on business requirements and project pacing/progress

    You'd be Successful in This Role if You Have...

    • A Bachelor's degree from a reputed institution (preferably in Marketing or Business Administration)
    • 3+ years of email marketing experience with at least two years as a Team Lead
    • Proficiency in marketing automation technology
    • Experience in Salesforce Marketing Cloud or Marketo or other ESPs
    • Hands on experience with HTML and content management systems
    • High attention to detail and strong communication skills.
    • Excellent organizational skills
    • Working knowledge of SQL or interest in learning.
    • Strong analytical skills (particularly Excel) and ability to use data to optimize campaigns
    • A grasp on email best practices
    • Strong interpersonal and team skills
    • Strong analytical reasoning skills, attention to detail, sharp focus, and the ability to think deeply
    • Organizational savvy skills and demonstrated ability at planning and executing projects.

    Benefits

    • An incredible team of smart and supportive people
    • A competitive compensation package, including attractive medical insurance
    • Amazing perks – think catered lunch every day, Ping Pong, etc.
    • Daycare/creche facility for kids
    • L&D offerings + a free LinkedIn Learning account
    • Corporate wellness programs with Headspace.
    • Cellphone and Wi-Fi reimbursement
    • Competitive parental leave
    • Sabbatical leave (over 5 years)
    • Annual sponsored health check-ups
    • Zocdoc is certified as a great place to work
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