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    Director Content - Bengaluru, India - PeopleLogic

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    Description

    AbouttheCustomer

    CompanyisaSaaSsolution that automates employeetransportation.

    AbouttheRole

    Jobtitle:DirectorContent

    AbouttheRole

    TheDirector Content Marketing develop and drives our content strategycentered aroundour

    keypillars ensures our content aligns with companys demand gen goals;all the while actingas

    oureditorinchief.

    WhatYoullDo

    Develop cohesive strategy and produce engaging content across avariety of writtenand

    multimediaformats (website ads video email case studiesetc.)

    Craft campaign messaging that reinforces Companys differentiationand

    communicatesvalue proposition in a relatable concretemanner

    Own the content calendar making sure we have a consistent drumbeatof contentacross

    allchannels

    Serve as goto writer and editor taking accountability for qualityassurance onexternal

    communications

    Research and write longform content assets (white papers eBooksresearchreports)

    Research write/prepare thought leadership content (longformarticlesspeaking

    opportunities)

    Optimize content for SEO and oversee/implement best practices toimprovesearch

    rankings

    WorkLocation:

    Bangalore

    WorkExperience:

    710Yearsofexperience

    Backgroundand Requirements

    JobRequirements

    WhatYoullNeed

    Bachelors degree in Marketing Communication Journalism Business orrelateddiscipline

    710 years of experience in contentdevelopment.

    Strong creative writing ability experience with storytelling withcustomer stories anddata

    Understands brand including identity tone and style and can act asbrand steward across contentdevelopment.

    Passion for telling compelling stories with data and industryinsights.

    Deep understanding of content strategy and SEO including tacticalexperience

    Experience creating content for accountbased marketing (ABM)campaigns a strongplus

    SEO ,DIRECTOR



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