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Program Associate Financce
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Director Content - Bengaluru, India - PeopleLogic
Description
AbouttheCustomer
CompanyisaSaaSsolution that automates employeetransportation.
AbouttheRole
Jobtitle:DirectorContent
AbouttheRole
TheDirector Content Marketing develop and drives our content strategycentered aroundour
keypillars ensures our content aligns with companys demand gen goals;all the while actingas
oureditorinchief.
WhatYoullDo
Develop cohesive strategy and produce engaging content across avariety of writtenand
multimediaformats (website ads video email case studiesetc.)
Craft campaign messaging that reinforces Companys differentiationand
communicatesvalue proposition in a relatable concretemanner
Own the content calendar making sure we have a consistent drumbeatof contentacross
allchannels
Serve as goto writer and editor taking accountability for qualityassurance onexternal
communications
Research and write longform content assets (white papers eBooksresearchreports)
Research write/prepare thought leadership content (longformarticlesspeaking
opportunities)
Optimize content for SEO and oversee/implement best practices toimprovesearch
rankings
WorkLocation:
Bangalore
WorkExperience:
710Yearsofexperience
Backgroundand Requirements
JobRequirements
WhatYoullNeed
Bachelors degree in Marketing Communication Journalism Business orrelateddiscipline
710 years of experience in contentdevelopment.
Strong creative writing ability experience with storytelling withcustomer stories anddata
Understands brand including identity tone and style and can act asbrand steward across contentdevelopment.
Passion for telling compelling stories with data and industryinsights.
Deep understanding of content strategy and SEO including tacticalexperience
Experience creating content for accountbased marketing (ABM)campaigns a strongplus
SEO ,DIRECTOR