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    Brand Manager - Gurugram, India - Cargill

    Cargill
    Cargill Gurugram, India

    3 weeks ago

    Default job background
    Description

    Job Purpose

    and Impact

    The Brand Manager will create a strong brand amongst consumer, uncover useful consumer insights to deliver effective marketing campaigns & strategies to grow market share and brand equity in the Health & Wellness Segment. In this role, you will help coordinate market plan and launch programs to create demand and maximize sales of a specific product, product line or product area.

    Key Accountabilities

  • In collaboration with our account managers, execute customer analysis for individual or groups of customers using marketing tools.
  • Own the brand and the consumer. Leverage consumer thinking to deliver today & the build future
  • Owning elements defining the brand - name, logo, packaging etc. as per consumer needs
  • Defining communication strategy based on consumer's triggers and barriers. Partnering with agency to oversee production of TV, print and digital campaigns
  • Defining and executing the media strategy. Partner with media agencies (traditional and digital) to define objectives and ensure timely and effective executions of the same.
  • Interact with leadership to understand requirements from the brand to define brand strategy.
  • Translate brand strategy into business plans, go-to-market strategies and marketing activity calendar
  • Work with the trade marketing to co-ordinate trade activities, in-store executions, on ecommerce to bring to life the brand in market and online. Engage with the sales & supply team to ensure delivery of fiscal goals.
  • Work with Multi-functional teams (product, regulatory and license) for ideation on new products and to ensure timely execution of projects.
  • Measure and report performance of marketing campaigns against goals (ROI and KPIs).
  • Regularly visit markets and distributor partners
  • Monitor in-market performance, trends & competitors' activities to identify opportunities &key issues.
  • Critical to meet consumers regularly to crystallize insights and learning to translate to biz opportunity.
  • Independently solve moderately complex issues with minimal supervision, while escalating more complex issues to appropriate staff.
  • Other duties as assigned

    • Qualifications

    Minimum Qualifications

  • Bachelor's degree in a related field or equivalent experience
  • Minimum of four years of related work experience
  • Other minimum qualifications may apply

    • Preferred Qualifications

  • MBA from top business school in related field
  • Health and wellness experience will be an advantage.
  • Experience in digital marketing and ecommerce.
  • Strong background in managing a consumer goods brand
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