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    Brand Manager - Gurugram, India - RSPL Group

    RSPL Group
    RSPL Group Gurugram, India

    1 week ago

    Default job background
    Description

    #JoinRSPLinto Brand Management

    This individual will be responsible for developing brand strategies, New product launches, ATL & BTL, Consumer Insights, GTM plans and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

    Job Responsibilities:

    -Develop Brand Offer for the brand, variants and new product lines– Packaging

    and Communication.

    -Develop Annual marketing plan including Go to Market Plan for current brand and

    New Launches and execute the approved plans

    -Work closely with Advertising/Media agency for all ATL creative development & execution and with internal BTL team for planning and execution of BTL initiatives. Major works include- Innovations, creative development & digital mediums to drive consumer awareness, consideration and trials.

    -Identify competitors' brands, assess consumer perception and decide the right

    positioning for the products.

    -Manage brand wise ROMI and perform periodic evaluation with respect to annual

    business plan.

    -Liaison with various stakeholders of a new product launch roadmap and prepare

    regular trackers

    -Regularly Interact with consumers/non-consumers of RSPL, competitor brand and

    retailers through Market Surveys during Market visit.

    (Brands will be into sanitary napkin, baby diaper & baby care.)

    Qualifications

    • MBA (Marketing) or PGDM (Marketing.)
    • 3+ year's brand management experience is required.
    • Preferably from related industry.
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