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    Seeking Market Research - Kolkata, India - Outthinc Global Communications

    Outthinc Global Communications
    Outthinc Global Communications Kolkata, India

    3 days ago

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    Description

    Company Description

    OUTTHINC is an Advertising and Software Development Organization (Digital Marketing/AI/Blockchain Software/Web3/AR/VR/Data Analytics/Games Development/ etc.) that develops software of international standards. In view of venturing, expanding, and developing its business volume in the space of Advertising and Digital Marketing, we are seeking a proven expert in Market Research, Digital Strategy, and Online Business Consulting who has all-round experience in this domain.

    Job Overview:

    We are seeking a highly skilled professional to join our team as a Market Research, Digital Strategy, and Online Business Consulting Specialist. This role will be pivotal in driving our online business growth by leveraging market insights and formulating strategic digital plans.

    Key Responsibilities:

    Market Research:

    Conduct in-depth market research to identify trends, consumer behaviors, and competitive landscapes.

    Utilize qualitative and quantitative research methods, including surveys, focus groups, and data analysis tools, to gather actionable insights.

    Digital Strategy Development:

    Develop comprehensive digital strategies aligned with business goals, encompassing SEO, PPC, content marketing, social media, and user experience optimization.

    Collaborate with cross-functional teams to implement strategies that enhance online visibility, engagement, and conversion rates.

    Consulting and Advisory Services:

    Provide expert consultancy on optimizing our online business, identifying growth opportunities, and addressing market challenges.

    Offer strategic guidance and actionable recommendations based on market research findings and industry best practices.

    Analytics and Performance Tracking:

    Monitor and analyze digital performance metrics, using tools like Google Analytics and other relevant platforms, to evaluate strategy effectiveness.

    Generate reports and presentations outlining key insights and recommendations for continuous improvement.

    Qualifications and Skills:

    Bachelor's degree in Marketing, Business, Economics, or related field; advanced degree preferred.

    Proven experience in market research, digital strategy, and online business consulting, preferably in the Digital Products/Software Industry.

    Expertise in utilizing market research tools, digital analytics, and industry-relevant software.

    Strong analytical mindset with the ability to interpret complex data and derive actionable insights.

    Excellent communication and presentation skills, with the ability to articulate findings and recommendations clearly and persuasively.

    Strategic thinking and the ability to align market insights with business objectives.

    Additional Information:

    This is a remote freelancing position as the person is required to work on a profit-sharing basis.

    If you are passionate about leveraging market insights to drive digital strategies and possess the skills and expertise outlined above, please submit your resume, cover letter, and portfolio at (M WA) or, email at

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