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Bengaluru

    Lead Analyst - Bengaluru, India - Cimpress India

    Cimpress India
    Cimpress India Bengaluru, India

    Found in: Appcast Linkedin IN C2 - 3 hours ago

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    Description

    ​​Position Overview:

    We are seeking a highly skilled Lead Analyst in the field of Marketing and Web Analytics to join our team. The ideal candidate will possess strong technical proficiency in various analytics tools, coupled with a deep understanding of marketing strategies and web analytics methodologies. The Analyst (Platform Lead) will play a crucial role in owning and optimizing our data tools, driving actionable insights, and contributing to strategic decision-making processes.

    Key Responsibilities:

    Data Tools Ownership:

    • Take ownership of a suite of data tools, including but not limited to Google Analytics, Adobe Analytics, SEMrush, Ahrefs, Customer Data Platform (CDP), Cookie Pro, and other relevant platforms.
    • Ensure the smooth operation, configuration, and optimization of these tools to meet business objectives.
    • Stay updated with the latest features and capabilities of these tools and implement best practices for data collection and analysis.

    Analytics Strategy Development:

    • Collaborate with cross-functional teams to develop and implement analytics strategies aligned with business goals.
    • Utilize advanced analytical techniques to uncover insights and opportunities for optimization across various marketing channels and web platforms.
    • Identify key performance indicators (KPIs) and establish benchmarks to track and measure the effectiveness of marketing campaigns and website performance.
    • Collaborate effectively with cross-functional teams, including marketing, product management, and IT, to drive alignment and execution of analytics initiatives.
    • Act as a subject matter expert in marketing and web analytics, providing insights and recommendations to stakeholders at all levels of the organization.

    Strategic Planning and Execution:

    • Contribute to the development of the overall marketing strategy and roadmap by providing data-driven insights and recommendations.
    • Drive the execution of analytics projects from conception to completion, ensuring alignment with strategic objectives and timelines.
    • Conduct training for new tools and regular workshops to increase the adoption and familiarity with our tools amongst business owners and analysts.
    • Create framework or plan to find the adoption rate of tools or technology, and business users satisfaction with overall tools and technology
    • Monitor and evaluate the performance of marketing campaigns and initiatives, making adjustments as necessary to optimize results and ROI.

    Innovation and Experimentation:

    • Champion a culture of experimentation and innovation within the analytics team, encouraging the exploration of new tools, methodologies, and approaches.
    • Collaborate with the broader analytics community to stay informed about emerging trends and technologies in marketing and web analytics.
    • Spearhead the implementation of new analytics initiatives and technologies to enhance our competitive edge and drive continuous improvement.

    Technical Proficiency:

    • Demonstrate hands-on expertise in utilizing analytics tools and technologies, including data visualization tools (e.g., Tableau, Power BI), SQL, Python/R, and Excel.
    • Ability to manipulate and analyze large datasets to derive meaningful insights and create data-driven solutions.

    Continuous Improvement:

    • Proactively identify opportunities to enhance data collection processes, reporting frameworks, and analytical methodologies.
    • Stay abreast of industry trends, emerging technologies, and best practices in marketing analytics and web optimization.

    Qualifications:

    • Bachelor's or Master's degree in Statistics, Mathematics, Computer Science, Business Analytics, or a related field.
    • Proven experience (7 years) working in a marketing analytics or web analytics role, preferably in a fast-paced environment.
    • Strong technical skills with proficiency in analytics tools such as Google Analytics / Adobe Analytics, Customer Data Platform (CDP), Cookie Pro etc.
    • Hands-on experience with data manipulation, visualization, and analysis using SQL, Python/R, Excel, and data visualization tools.
    • Excellent analytical thinking and problem-solving skills, with the ability to translate data into actionable insights.
    • Effective communication skills with the ability to present complex findings in a clear and concise manner.
    • Strong project management skills with the ability to prioritize tasks and manage multiple projects simultaneously.
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