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    Executive Manager - Hyderabad, India - PepsiCo

    PepsiCo
    PepsiCo Hyderabad, India

    Found in: Talent IN C2 - 1 week ago

    Pepsico background
    Full time
    Description
    Overview

    PepsiCo Global Insights has created a worldwide ecosystem of shared insights, analytics and foresight expertise led by distributed global leadership teams & principles. Two of the 8 key Capabilities which are a part of this transfer are the creative communication testing capability (ADA) & the Brand health tracking capability (BMS). These 2 capabilities are supported by the brand & communications team here at Pepsico, GBS. The purpose of this role is to be a part of the team supporting the global insights capabilities (APAC) to extract value from the ADA & BMS tools. The key ask is to:
    • Ensure the highest quality deliverables and drive efficiencies.
    • Impact Brand Strategies

    Responsibilities

    Core accountabilities:


    • Manage workload in partnership with the Comms Content Evaluation (TV & Digital) /Brand Health Track Leadership team
    • Provide Consulting to ensure we drive insights into action
    • Become a trusted partner for sector stakeholders when it comes to Comms Content Evaluation (TV & Digital) /Brand Health Track
    • Be a part of foundational learning whitepaper analyses ( Superbowl Anatomy of a Great Ad, Gen Z, Next Big Innovations, Trending Ingredients and Flavors, etc.)
    • Provide actionable Insights to business teams after triangulating BMS data to other data sources in presentations of high-profile projects

    Capability development:
    • Support juniors through mentoring & coaching in growing their functional capabilities
    • Supervise onboarding and on-job trainings for newcomers

    Qualifications

    Deep understanding and experience in Brand Health and pre-Ad testing
    • 10+ years of experience on Agency side and / client service experience in either Brand health tracking and/or Content development
    • Deep research methodology knowledge, experience driving business impact via Insights projects
    • Experienced storyteller leveraging insights/consumer data and ability to shape deliverables for sr. (non insights) audience
    • Experience of working with global, regional and local teams of insights professionals a plus
    • Strong leadership and influencing profile: Motivates action through fact-based, inspirational material; Has a track record of identifying and championing new processes for improving fact-based decision making. Can synthesize multiple, disparate data sources into compelling growth strategies. Formulates a strong POV and can articulate future scenarios; Is an exceptional story-teller.
    • Strong collaborator: Interested and motivated by working with others. Actively creates and participates in opportunities to co-create solutions.


    • Acts as Owner – Continuously seeks new growth opportunities; ability to navigate ambiguous and completely new ways of working within PepsiCo
    • Customer Centric – Constantly innovates to create value through business impact leveraging Ada/Zappi / BMS platform data
    • Focuses & Gets Things Done - Pragmatic ability to balance need for process/discipline and embracing agile ways of working; always looks for ways to simplify workflow and reduce obstacles

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