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    Marketing Manager - Hyderabad, India - SID Global Solutions

    SID Global Solutions
    SID Global Solutions Hyderabad, India

    3 days ago

    Default job background
    Technology / Internet
    Description

    Job Description - Marketing Manager - Digital Transformation (Global)

    Experience : 15+ Years

    Location : Hyderabad (onsite)

    Type : Fulltime

    Experience in B2B marketing, preferably within the technology or professional services industry.

    SID Global is seeking a seasoned and strategic Marketing Manager to spearhead our global marketing efforts. In this pivotal role, you will be responsible for crafting and executing a comprehensive marketing plan that strengthens our brand identity, generates qualified leads across all regions, and drives market share growth in India, the MEA, USA, and ASEAN.

    Responsibilities:

    • Develop a data-driven global marketing strategy aligned with SID Global's overall business objectives, focusing on brand building, lead generation, and professional services and product marketing.
    • Conduct in-depth market research for each region (India, Middle East, US, ASEAN) to identify target audiences, understand industry trends, and develop buyer personas.
    • Lead the development and execution of a cohesive global brand strategy that resonates with regional audiences, considering cultural nuances and potentially involving 3rd party service providers for specific regional marketing initiatives.
    • Create compelling content (website copy, blog posts, case studies, etc.) that showcases SID Global's expertise, highlights our professional services and product offerings, and drives qualified leads (MQLs) across all regions.
    • Manage and oversee the development and execution of multi-channel marketing campaigns (digital, social media, PR) across all regions, in collaboration with a global marketing agency and potentially utilizing vendor MDF funds for specific campaigns.
    • Measure the effectiveness of marketing campaigns (brand awareness, lead generation) through robust analytics and reporting, and make adjustments as needed to optimize MQLs leading to sales pipeline generation.
    • Collaborate with internal subject matter experts to develop thought leadership content (white papers, industry reports, etc.) that establishes SID Global as a thought leader and authority within the digital transformation space.
    • Spearhead the execution of both mass lead generation campaigns and targeted Account-Based Marketing (ABM) initiatives to reach a wider audience and high-value accounts, respectively.
    • Manage a thin internal marketing team and collaborate effectively with the marketing agency and potentially other 3rd party service providers to ensure seamless campaign execution.
    • Stay up-to-date on the latest digital marketing trends and technologies, and recommend their implementation to optimize campaigns for brand building, lead generation, and conversion of MQLs to sales pipeline.
    • Develop and manage the marketing budget effectively, including potential allocations for vendor MDF funds and event execution.
    • Plan and conduct events to showcase SID Global's expertise and generate leads.

    Qualifications:

    • Minimum 15 years of experience in B2B marketing, preferably within the technology or professional services industry.
    • Proven track record of developing and executing successful global marketing campaigns that build brand awareness and generate qualified leads (MQLs).
    • Strong understanding of digital marketing channels (SEO, SEM, social media, content marketing, etc.) and their application for regional marketing.
    • Extensive experience working with and managing external marketing agencies and potentially other 3rd party service providers.
    • Excellent analytical and problem-solving skills, with a data-driven approach to marketing.
    • Strong communication, collaboration, and interpersonal skills.
    • Ability to work effectively in a fast-paced, dynamic environment.
    • Fluency in English; additional language skills a plus.

    Bonus Points:

    • Experience in the digital transformation space.
    • Knowledge of marketing automation tools and platforms.
    • Strong project management skills.
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