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    Lead - GTM Growth | Series A SAAS | Remote - Bengaluru, India - Michael Page

    Michael Page
    Michael Page Bengaluru, India

    2 weeks ago

    Michael Page background
    Description
    Own Business pipeline for a High-growth early-stage orgHandle key strategic initiatives that drive growth

    About Our Client

    Our client is an Early-stage B2B Tech company that helps SAAS companies scale their business exponentially.

    The company is Series A funded and has the strongest Leadership team within SAAS and a Talent Density that most SAAS orgs would envy.

    They have a remote work policy.

    Job Description


    GTM Strategy Development:
    Develop and implement comprehensive go-to-market strategies aligned with company goals and objectives.
    Collaborate with cross-functional teams to ensure alignment between marketing, sales, product development, and customer success.


    Market Analysis:
    Conduct market research to identify trends, competitive landscape, and opportunities for growth.
    Use data-driven insights to inform decision-making and refine GTM strategies.


    Customer Segmentation:
    Define and segment target customer personas to tailor marketing and sales approaches.
    Work closely with the marketing team to create personalized and effective messaging.


    Demand Generation:
    Lead the development and execution of demand generation campaigns to drive awareness and lead acquisition.
    Utilize a mix of inbound and outbound marketing tactics to generate and nurture leads.


    Sales Enablement:
    Collaborate with the sales team to understand their needs and provide the necessary tools and resources for success.
    Develop training programs to enhance the effectiveness of the sales team in executing GTM strategies.


    Metrics and Reporting:
    Establish key performance indicators (KPIs) to measure the success of GTM initiatives.
    Provide regular reports and analysis on the performance of marketing and sales activities.

    The Successful Applicant

    Strong educational pedigree - IIT+IIM background or similarProven experience in a similar GTM or growth-focused role.
    Strong analytical skills and ability to translate data into actionable insights.
    Excellent communication and collaboration skills.
    Demonstrated ability to lead cross-functional teams and drive results.
    Familiarity with relevant tools and technologies in the marketing and sales stack.
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