Content Writer - Kolkata, India - innofied

innofied

Verified Company

Kolkata, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Job Information:

Industry

IT ServicesCity
KolkataState/Province
West BengalCountry
IndiaZip/Postal Code

We are looking to hire a Content Marketing Manager who will be lead the complete content marketing activities of our product suite, AllRide Apps (SaaS & Enterprise) and company, Innofied Solutions.

As a Content Marketing Manager, you will be responsible for developing and implementing the company's content strategy based on our specific goals and objectives.

You will lead the efforts to increase web traffic and brand awareness through the marketing of content online and craft "shareable" content, distribute content on the appropriate platforms and measure the results of marketing activity.

Responsibilities:

Plan digital content strategies across all online platforms with our marketing head.
Develop editorial calendar, delegate tasks and ensure deadlines are met
Create free resources each month to drive leads, subscribers, awareness
Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product's core benefits properly and consistently
Push the business to adopt better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization
Work with designers, product marketing, sales, and external influencers and other industry experts
Implementing SEO best practices.
Grow our subscriber base

Requirements:

Requirements:

5+ years of content marketing or direct copywriting experience
Editorial mindset that seeks to understand what audiences consume and how to create it
Proficiency in using marketing tools (SEO tools, Analytics)
Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of traffic, leads and sales
Experience in producing smart CTAs according to the visitor lifecycle stage
Hands on experience with SEO and web traffic metrics
Project management skills and attention to detail
Excellent communication and writing skills in English