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    Email Marketing Manager - kolkata, India - Innofied

    Innofied
    Innofied kolkata, India

    3 weeks ago

    Default job background
    Description
    As an Email Marketing Manager, you will play a pivotal role in driving the success of our email marketing and sales efforts. This position requires an individual with proven leadership skills, a strong email and content marketing background, and the ability to work with the marketing and inside sales team. You will be responsible for strategizing and planning email campaigns for Innofied Solution and it's SaaS product AllRide Apps.
    We work with international B2B clients only.
    Responsibilities:
    • Develop and execute email marketing strategies to drive engagement, conversions, and revenue.
    • Monitor email campaign performance and optimize campaigns based on data insights.
    • Build and execute end-to-end multi-touch outbound marketing campaign flows including segmentation, email development, campaign architecture, and email delivery.
    • Assist in the development and optimization of email templates.
    • Work with a clear target and try to achieve the target with the team.
    Requirements
    • At least 3 years experience in email marketing for B2B businesses.
    • Must have good written and verbal communication
    • Experience with email marketing platforms/processes such as Gmass, Mail-merge, HubSpot, Getresponse, or Smartlead to send emails to lists and generate leads/appointments from those emails.
    • Good to have understanding of digital marketing concepts, including SEO, PPC, social media, and content marketing.
    Benefits - PF
    - Mediclaim
    - Flexible timing
    - Work with the international clients and an AI based fast growing SaaS product
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